April 2012

• artist: Nicki Minaj f/ Chris Brown
• song: "Right By My Side"
• label: Cash Money/Universal Republic
• director(s): Benny Boom
• production co: London Alley Ent.
• rep: Yell Productions
• exec. producer: Luga Podesta

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Do you think the big businesses counting on all that Foster The People revenue don't have a back-up plan in case disaster strikes? Of course not. When a lighting rig collapses and knocks out the guys, a gang of silhoutte-suited Kurokos keep them performing. The trick gets refined — a green-screen squad is brought in to be even more invisible, while the band members get new ciruitry and parts — until FTP have been made into a perfectly compliant pop machine. Cool concept. Even cooler execution.--> watch "Houdini" 

• artist: Nelly Furtado
• song: "Big Hoops (Bigger the Better)"
• label: Interscope
• director(s): Director X
• production co: DNA
• commissioner: Nicole Ehrlich

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It's a French New Wave Punk rave-up in "Fake It Baby, Fake It. (La Dame Nature)." Living Things bash it out at a house party, while a lenghy intro captures all the ennui of an unsatisfied woman. --> watch "Fake It Baby, Fake It"