September 2013

Best Music Videos Of September 2013

The title "Wrecking Ball" turned out to be prophetic: This Miley Cyrus video likely obliterated your memory of so many big videos this month — we're talking huge stars like Eminem and Katy Perry — and robbed the oxygen from many other videos that otherwise might have gotten huge. That said, Ylvis is approaching the 100 million mark, so clearly there was still time for other nonsense.

These are the Best Music Videos of September 2013, organized in a playlist that veers from hip-hop to pop to punk and lots more. I placed the more familiar ones in the middle, assuming that you video junkies have probably already had your fill of the pop titans.

Arcade Fire "Here Comes The Night Time" (Roman Coppola, dir.)

The stars came out for the Arcade Fire TV special that aired immediately after the band's Satruday Night Live premiere and is now streaming online via The Creators Project @ YouTube. James Franco, Ben Stiller, Bono, Aziz Ansasri, Eric Wareheim, Bill Hader, Zach Galafianakis and Michael Cera all make cameos in a sort-of late night variety show that's funnier, weirder and less serious than you might expect.

Not many bands have the clout to get something this iconoclastic on broadcast TV, but even fewer have the balls to take this kind of risk.

Will Millenials Want The REVOLT To Be Televised?

"The glory days of playing music videos in rotation probably wore off after that first year. If you look anything like you did five years ago, especially if you are targeting a younger demographic, you are in trouble." - Van Toffler, president of MTV Networks Music & Logo Group [from an Adage.com article]

There's a flurry of press coverage as Diddy's much hyped REVOLT music TV channel prepares to launch this upmconing month in over 25 million homes via Time Warner Cable, Comcast and other carriers. The mission is clearly to be the go-to channel for music fans — co-founder Andy Schuon goes as far as to say they want to be to music as ESPN is to sports and CNN is to news.

The question that AdAge.com and Business Insider grapple with in dueling articles is whether Millenials actually want that on TV. In a way, I personally think the time could be right for short-format programming on TV — playing to small attention spans and distracted viewers who give their second screens as much attention as what they're supposedly watching.

The question is where they will turn, especially with VEVO entering the fray via AppleTV, XBox and other connected devices... and if it will involve anything more than a laptop or a tablet...

Read more at AdAge.com and Business Insider...

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