January 2014

Best Music Videos of January 2014

A shorter list than usual, but I have a feeling that 2014 is just revving up...

Here are the Best Videos of January 2014, in reverse order of release:

U2 New Video Coming Directed by Mark Romanek; Free Download + Ad Running Super Bowl

The U2 machine is revving back up with an impressive launch plan that includes a video by Mark Romanek, a free download offer on Super Bowl Sunday and a massive charitable angle for their preferred (Red) charity.

New single "Invisible" will launch this Sunday in partnership with Bank Of America: The song will be available for download throughout the game and the subsequent 24 hours via iTunes, with BOFA donating $1 for each of the first two million downloads.

And while watching the game, or the commercials, look for a spot utillizing footage directed by Mark Romanek for the forthcoming music video.

We Are Shining "Killing" (Ed Morris, dir.)

London: 30th January 2014. Rattling Stick director, Ed Morris, enters the world of Music Video creating and directing a compelling film for new artist We Are Shining featuring Eliza Doolittle. The track is called ‘Killing’.

This promo capitalizes on the power of viral marketing to reach an audience beyond its current fan base. It presents itself as a piece of highly share-worthy content into which the music features as an integral part of the idea.

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