February 2015

Watch It

Action Bronson "Actin Crazy" (Syndrome, dir.)

This one is for all you fans of silly green screen videos — especially the ones where you get to see a little green, in addition to the outlandish scenes. (note: It's also fans of cereal.)

Syndrome, directors: "What would it be like if you could see what Action Bronson saw in his head while he stood in front of a green screen? That was the basis for this video's concept. The end result is a single take set up that we blocked out with Bronson and our crew to capture him literally Actin' Crazy on set. It was important to capture everything; mistakes and all. Just as long as it was real. We ended up only shooting this sequence twice. We used the first take because it was so pure and there was nothing for Bronson to compare it to. We noticed during the second take that he was trying too hard and we lost the realness of the moments. Our scheduled 14 hour day was wrapped in 2 hours. In the end we rolled the dice on a silly idea but with trust from Bronson and his team we were able to bring it to fruition."

Watch It

One of these Three People MIGHT Be Fancy...

Who is Fancy? Is it a Justin Bieber wannabe teen popper with an attitude? Is it soulful powerhouse who doesn't fit the typical idea of a female r&b singer? Or is it an androgynous cowboy who definitely come close to what you'd see on a Country album cover?

The answer is still a mystery, so just take your pick in the meantime. Literally. Director Chris Grieder created three versions of this video, with three different vocal tracks and three different stars.

So watch the version geared toward the teen-pop set, but also take a look at the r&b and country flavors. All calibrated to get a little mystery and controversy going...

Pages