"... More eyes are on music videos now, more than ever, and brands have taken notice. With the average CPM on VEVO is somewhere between 25$ and 33$, a video viewed 1 million times will return roughly $30,000 to the content owners. But, those 30-second ads playing before the editorial or music content are often tuned out or immediately skipped by viewers. What is more valuable for a brand: a 30 second pre-roll or being an integral part of the content creation?" — Brian Petchers, Forbes.com
We all know the band as brand mantra by heart now, but the truly popular piece of content is the music video. Forbes writer Brian Petchers digs into the past year of music videos, giving a pretty definitive take on the landscape and what's next...
- Viewership is up, way up... VEVO's audience rose by over 180% in 2013 and the Top 10 most watched YouTube clips were all music videos.
- The format and structure of a music video have opened up even more, allowing for experiments like Pharrell's 24 hour "Happy" clip and Beyonce's Visual Album.
- Videos are Everywhere: New channels like REVOLT. And premieres that can take place where you can embed a video player, including Facebook, and in other unexpected places like ESPN's College Football Telecasts...
- Videos now count toward the charts: Billboard changed the formula to recognize that YouTube had essentially becomes the world's biggest and best jukebox
And if you look at the money, you can see so much of it flowing into music videos from placements and sponsorships...
It's a good read, so read it. And I don't just say that because of the nice things said about videostatic.com
READ > What To Expect From Music Videos In 2014 via Forbes.com
