@markromanek Jerome @ Studio City, California https://t.co/kc5bB5DhNt 1 day 10 hours ago
@markromanek Here's a new Nike spot I directed with the good folks at @WiedenKennedy. https://t.co/7xVbfZiEeF 1 day 2 hours ago
@questlove will i make it or nah? #InTheAirTonight on #FallonTonight w #PhilCollins RIGHT NOOOOOOW! 22 hours 35 min ago
@JosephKahn It's weird humans select sex partners by bone structure instead of incredible tweeting ability 1 day 5 hours ago
@MuraiHiro @BDavisCollins I pictured it with a slow 70s zoom shot 1 day 6 hours ago
@JosephKahn Emo Joseph signing off. Tomorrow, I wake up happy as fuck. 1 day 17 hours ago
@JosephKahn Everyone in America should have affordable health insurance. I want you to be healthy, live long, and watch my shit all your life. 1 day 21 hours ago
@JosephKahn Guys: you can watch sports, have a girlfriend, be a director. Pick 2. 2 hours 48 min ago
@questlove Coming Up: PT 2 of @laiyasworld live at #RootsPicnicNYC w me and the team Supreme. 1pm est/10am… https://t.co/hP1nlVOVN3 10 hours 39 min ago
@MuraiHiro @BDavisCollins he's real cute when he's not being the worst 1 day 7 hours ago
@questlove Somebody Loves Me Baby @mspattipatti @hithaherzog thezog questlovesfood https://t.co/rwfYLLcs2F 8 hours 29 min ago
@Videostatic Lorn "Anvil" (Hélène Jeudy & Antoine Caëcke [aka Geriko], dir.) https://t.co/d7hDCJrEB9 #video #musicvideo 1 day 11 hours ago
@Videostatic The Shins "Dead Alive" (John Sortland, dir.) https://t.co/ybrlKnZdFB #video #musicvideo 6 hours 52 min ago
@katyperry Aw. You made me cry. Love you fam. ❤️ https://t.co/UBITydazRs 1 day 18 hours ago
@JosephKahn My superpower is to turn rejection into success. I'm Chip On Shoulder Man. 1 day 23 min ago
Lucid Media

4x3: Ice Cube "True To The Game" (F. Gary Gray, dir.)

Ice Cube True To The Game

There's a swastika painted on the garage, alongside the words "porch monkey," in the suburban neighborhood where a black man and a white woman make their home. Ice Cube pulls up. A pistol on his lap. Ski-Mask on his head. He kicks the door down and kidnaps the guy, violently breaking up that interracial relationship at gunpoint. The anger directed at his fellow black man, not at the close-minded community. 

Director F. Gary Gray once succinctly described that opening scene: "We kidnapped a guy and threw him in a trunk for dating a white girl," adding, "I've never been afraid to visually express things that aren't commercial."

No shit.

Ice Cube's "True To The Game" is still as incendiary today as it was when released in 1992. Shot in South Central, a few months after the L.A. riots, Cube rages at anyone who undermines or abandons African American culture. It's a video that could lead into a robust discussion of race, which I'll leave to people much more eloquent that me.

What might be craziest is that this video came way before the Internet, so for people to see it — and it's a pretty well known video — it had to hit the airwaves, the same video channels and media outlets that also aren't spared in this rap classic. 

Maybe you're watching this video for the first time and you only know present-day Ice Cube with the Hollywood career and the action flicks and family comedies. Well, welcome to the game. And Ice Cube has mastered it.

Tags: 4x3

Recent Tweets