@ColinTilley RT @ashsmashington: #MrHappy.... fucking terrifying. good short film tho... 19 hours 6 min ago
@JosephKahn Hey teenagers, buy a bunch of popular toys and don't open them. Store them away for 30 years. Thank me later. 1 day 17 hours ago
@questlove Break(beat)fast w Quest? All you #WMC ers what better way to have Brunch than w your favorite human… https://t.co/UURUttQZLB 1 day 3 hours ago
@ColinTilley RT @CoryTomlinson1: @ColinTilley I can tell you really put a lot of heart into this project. An epic tragedy, very well put together. 14 hours 37 min ago
@ColinTilley RT @mattaudiodope: finally watched #mrhappy...wow that was too ill 19 hours 19 min ago
@ColinTilley RT @kehlanimusic: mr happy is sooooooo tight fuck 21 hours 13 min ago
@questlove On the right #JimmyDouglas engineering so many classics for over 40 years from Black Heat to Classic… https://t.co/yGzpy6BAOR 22 hours 3 min ago
@ColinTilley RT @MintzPlasse: @chancetherapper dude I loved it, really great job. 1 day 21 hours ago
@davidguetta Shooting a documentary for martingarrix with @steveangello https://t.co/LUPNw4gAaO 2 hours 37 min ago
@iamdiddy RT @FaShoDoe: True life I made the first sxsw finesse documentary. <Send it to us 1 day 20 hours ago
@ColinTilley RT @Anniesshadow: Mr Happy was not what I expected at all and honestly it was incredibly well thought and deep about such a serious topic. 17 hours 18 min ago
@JosephKahn If I directed INSURGENT it would star Tove Lo as Rainbow Firefist, who tap dances her way into the heart of Emperor Evil, played by T.I. 1 day 10 hours ago
@ColinTilley RT @__xAGx__: #MrHappy really left me thinking... 19 hours 5 min ago
@JosephKahn Watching a STEP UP sequel that's shot so bad I'm just skimming through to dance sequences like a porno. 11 hours 34 min ago
@iamdiddy ATTENTION MIAMI Get to ivymiamifl NOW!!! Im taking over with my brothas @funkflex x djkhaled x… https://t.co/Y6VVpy0zsU 1 day 14 hours ago
@ROMAIN_GAVRAS RT @filmink: Digital-only release Our Day Will Come is worth checking out. http://t.co/ffVop9sXKi @ROMAIN_GAVRAS 8 hours 43 min ago
@JosephKahn Ran the hill today but pretty sure I passed out and died on it. If you find my body, burn me. 11 hours 38 min ago

Director Colin Tilley on Nicki Minaj "Freedom"

The staircase? Miniature. The massive structure that gave me a Serra sculptural vibe? An archaic sound mirror made of concrete on the beach at Dungeness, England.  Director Colin Tilley provides lots of answers, but leaves some mystery about his latest Nicki Minaj video, "Freedom."

Colin Tilley, director:

Nicki Minaj Freedom"Nicki was in London, doing the last leg of her tour, and she called me like four days before we shot the video and asked if I could fly there for it. Time was of the essence, so I put together a quick page of what I wanted to shoot out there: black and white, awesome exterior locations, iconic photography, and symbolisms. She approved right away...

Next thing you know Me, Rob (DP), Alex (PD), and Jamar (1st AD), flew to London the next morning and drove straight to the coast in England, about two hours outside of London. Weather was SHITTY! Raining non-stop and only nine hours of sunlight, if that. But England is beautiful so its hard to complain. Our location had so much to offer and I knew it was going to be such a different look for Nicki. After a great conversation w/ the UK stylist he pulled some amazing outfits that worked perfectly with the location and vibe of song.  

The day of the shoot, it never stopped raining either! We literally had to wait for the clouds to clear in order to shoot Nicki, as it was just too heavy of rain to put an artist in, no matter how tough they are. So it really came down to prioritizing my shots and looks with Nicki. Some of our plans got thrown at the window, but that didn't stop us from having a blast and shooting super hot shit. I sometimes forget the enlightening feeling of being in the great outdoors creating, and having fun with your friends....Luckily Nicki was really cool with doing a pick up shoot the next day at her hotel in order to complete the video. So we got a bonus half day with her before her show that night. 

Colin Tilley Freedom Nicki Minaj video
Director Colin Tilley and crew on the set

Fun fact...The stair set? That was a miniature! Alex pulled that from some antique shop in England.

Fun fact#2... the wall we are standing next too thats super curved was an old sound satellite they built back in the day that was supposed to receive messages from England to Paris.... kinda awesome. If you stand on one end and whisper the person on the other end can hear as if you are next to each other...

I was so excited to shoot Nicki in b&w and that she was open to the idea. The video needed a more mature look than we have done in the past, that's why the styling and the desaturated look were so key. Once we wrapped, Me and my boys (Rob, Alex,Jamar, and Luti) rolled to Amsterdam for a couple days. So I edited the video out there on my laptop in different coffee shops, on a boat, etc. Def one of my funnest edit sessions ever.... Big shout out to Luti for pulling everything together for me so last minute too!"

Tommy Labuda London Alley Nicki Minaj
"Freedom" (Cash Money/Universal Republic)

Colin Tilley, director | Luti Fagbenle, producer | Luti Media, production co | Tommy Labuda, rep | Rob Witt, DP | Alex Delgado, production designer | Bob Curreri, colorist | Jamar Hawkings, AD |  Jeffrey Panzer, exec. producer/commissioner

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