@diddy If they knock you down seven you better get up eight right away!! #HustleHarder https://t.co/PRnpWGU7RI 1 day 17 hours ago
@questlove RT @chifightfor15: "I'm taking arrest because fast food and airport workers need dignity. It's just what we have to do" Darryl, #Fightfor1521 hours 26 min ago
@jus10p @__spence__ United States Presidential Election 2016. 14 hours 26 min ago
@JosephKahn RT @goldengateblond: Oops, she did it again / Avoided his hand / And made him look lame https://t.co/jDpI5AEz0k 1 day 16 hours ago
@A_Listermann RT @RIVETING_ENT: Due to the demand we added 50 new movie theaters around the US. June 8 @chrisbrown #WelcomeToMyLive Get tickets: https… 1 day 19 hours ago
@JosephKahn We need to stop saying you have the right to believe whatever you want. Reality check. Come to fucking Jesus. (and I'm an atheist) 1 day 6 hours ago
@diddy Heavy D gave me my first chance in the music industry! He believed when no one else did! Love you boy, forever!!!… https://t.co/cU4tYsFMyf 17 hours 48 min ago
@questlove RT @lacedberriez: Bruh this Nelly Furtado episode of @questlove Supreme is FIRE 14 hours 47 min ago
@JosephKahn RT @goldengateblond: Only human garbage like Sean Hannity would keep exploiting Seth Rich when his parents asked for it to stop. Read: http… 1 day 8 hours ago
@questlove @Wildaboutmusic @barrymanilow You know how many Manilow joints that pioneering hip hop cats used as routines in late 70s/early 80s? 1 day 7 hours ago
@dougstern So Nextdoor is a way for people to be locally racist, right? 1 day 22 hours ago
@katyperry @michellemalkin Maybe didn't say it perfectly but, I don't always get it right. Would love to speak with you in the future. ❤️2/2 17 hours 25 min ago
@JosephKahn I just have to say it. You know that part where you get 72 virgins if you kill yourself while killing people? I dunno. Delete that? 1 day 8 hours ago
@JosephKahn It's disturbing how quickly Manchester disappeared from my twitter feed. Killing tons of little girls didn't even last 24 hours. 1 day 6 hours ago
@MichaelResin WATCH IT: Michaël Resin "Vicious Minds Project" (Michaël Resin, dir.) https://t.co/L19d0XSH4r via @VideoStatic 8 hours 13 min ago

Director Dugan O'Neal on Matt & Kim "Let's Go"

Dugan O'Neal, director: "Who doesn't love awkward family photos? It is a cultural pastime that has had long lasting power. It's something that almost everybody can relate to and understand. For the last several years, I have had a folder of awkward family photos on my computer that I continuously add to. I always knew somewhere in the midst of all that awkwardness was a really fun video.

To be perfectly honest, I have pretty much been accidentally preparing my entire life to make this video. I would even go so far as to say it was my destiny. I've just been waiting for the right band. I'm glad I waited because Matt & Kim definitely were the perfect band; they had great ideas and totally got it from the beginning. They were lots of fun to work with and down to go the distance with each character they played.

 The inception of this idea actually began in my youth. My parents own a photography business and I grew up assisting my dad on portrait sessions, weddings, commercial shoots and, of course, family photos. Because my parents had a photography business, it was imperative that we send out our own family photo every year to help generate business. Yes, they were awkward.

Dugan o"neal
The O'Neals in their Blue Period

 

Dugan O'Neal
The O'Neals

Later, I was browsing through the awkward family photo website and thinking to myself, 'Who is the photographer taking all these weird pictures? What kind of direction is he/she giving to these families?' That is when I integrated the photographer character into the treatment. I thought it would be such a funny character in the video, a guy who thinks he is a hot shot cutting-edge photographer, but is really just taking the most weird and uncomfortable photos ever.  After Matt (of Matt and Kim) read the treatment and realized the potential weirdness of it, he called me. In the treatment I suggested a Will Arnett type actor or even a celebrity cameo toplay the photographer, but after seeing the short film I did with my family, Dinner, he insisted that I play the photographer. I act a lot  in my own short films, but this is definitely the first time I have appeared in one of the music videos I've directed. I would never write myself into a music video but maybe I will from now on. Just kidding. Kind of.

Then I wanted to push the idea even further where this photographer has a spiritual and psychedelic experience while taking photos. His world begins to alter and he reaches a new level of spiritual awkwardness. The photographer has a revelation as he sees that underneath the seemingly boring sweater, is an epic tiger shirt.  Plus, I felt like it would it was anobvious yet unexpected direction to go in for the breakdown of the song.

One recurring theme that is found a lot in family photos is a pregnant woman. In general, I think pregnant women are beautiful, but thesephotos make me feel really uncomfortable. I can’t put my finger on it, but its just…awkward. Another theme that you see is whole families with their shirts off.  So, of course, I asked Matt and Kim and the family if they were cool with taking their shirts off, and they were. Things got really awkward (for real) when the kid starting breastfeeding. I guess that’s how it happens; it’s like magic, the kind of magic that makes you feel really uncomfortable but also good inside. This was definitely one of the more fun/weirdest shoots yet that I have been a part of. Thanks for reading and hope you enjoy watching the video."

Matt & Kim "Let's Go" (FADER)
Dugan O'Neal, director/editor | Sydney Buchan, producer | Doomsday Ent, production co | Tim Ives, DP | BEMO, vfx | Danielle Hinde, exec. producer

Tags: Doomsday, FADER

Recent Tweets