@JosephKahn I started the year with Shakira/Rihanna lesbian assplay. Now every major artist is all about lesbian assplay. You're welcome. 1 day 2 hours ago
@iamdiddy This video is crazy!  @lildickytweets "lemme freak" this has me laughing everytime I watch it! http://t.co/UaOxZnzt50 http://t.co/zh2fjURGNM 1 day 17 hours ago
@questlove #FallonTonight NOW!!!!!!!!!!!!!!!!!!!!! 22 hours 25 min ago
@katyperry Hi hometown... It's just gonna be one big family reunion tonight! #LosAngeles #theprismaticworldtour http://t.co/89t7FgjDli 23 hours 51 min ago
@questlove In honor of #TheCosbyShow's 30th anniversary: I present the inspiration for the @nike #Questos I… http://t.co/7Audn8PMso 3 hours 17 min ago
@questlove jesus. just discovered the @PublicEnemyFTP "Power To The People" sample after near 25 years of mystery #FearOfABlackSample 22 hours 47 min ago
@taylorswift13 I Heart Radio = a marvelous time. See photo evidence: http://t.co/ethNiUzmOQ 19 hours 43 min ago
@JosephKahn This is how you direct commercials. http://t.co/ZU1qYYK2da 1 day 7 hours ago
@iamdiddy That moment when you drop your new #iPhone6... http://t.co/Bhc4EmoUNm 2 hours 37 min ago
@oofvideo @Robbrandon_ @Videostatic the script that is I must add. 1 day 4 hours ago
@iamdiddy The moment she realizes that you the real MVP #beastmode #herfacetho http://t.co/4IZiQazIav 1 day 6 hours ago
@iamdiddy You are what you repeatedly do. 1 day 8 hours ago
@trent_reznor RT @ninhotline: Check out http://t.co/z9NBZLvxUf right now for an awesome preview of the Gone Girl soundtrack 1 day 1 hour ago
@JosephKahn Some wonder how I work so much when I say what I actually think. Seriously, that's an actual thought that went through some moron's head. 12 hours 32 min ago

PSY Can Now Afford To Be Gangnam Style

PSY
There was a period of time when the music video was marginalized.

"They don't matter... They don't break songs... They're too expensive..."

Maybe that was true for a minute (literally, perhaps), but does anyone think that PSY would have conquered the world if it wasn't for that video with it's horsey dance?

And regardless of what the video cost — I wasted a few days on that question and the consensus seemed to be around $450k, give or take a few million won — is anyone questioning that investment now that PSY has earned $8.1. million this year? 

That's the number the AP pins as PSY's cut of his worldwide smash. $8.1 million. His cut of the YouTube ad revenue alone is estimated as $800k, which should double the video cost. And while it's tempting to guess the bulk of that $8.1 million is from South Korea, they actually use a streaming subscription model where the AP estimates he only earned $600k.

PSY is probably a one in a billion example, but it's hard not to notice that videos seem to be the first wave of music exposure for most people. People are stationed in front of computers and they want a visual to go with that music. And videos get you to listen to songs and artists you've never heard of or never would consider otherwise.

So, here, for like the billionth time (literally), here's "Gangnam Style."

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