@iamdiddy RT @SayitPositive1: "@iamdiddy: Who has had the greatest impact on your life? why?" My daughter, who each day reminds me of the meaning of … 12 hours 1 min ago
@taylorswift13 TOTALLY gonna ask this girl to choreograph the tour. She just seems to understand the song on a deeper level. http://t.co/U47DZPbm0P 1 day 16 hours ago
@JosephKahn Short doc about the genius Melissa of Brain and Melissa, composers of DETENTION & many of my ads: http://t.co/k1EBMcfXzc 1 day 8 hours ago
@questlove "i outta praise you like i shuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuulllllllllllll" #JLaw 17 hours 9 min ago
@LilTunechi RT @MouseMyers: Onna Tour Bus Wit @LilTunechi At Da Drake Vs Wayne Show #MT2 http://t.co/wlFB5NRjyX 9 hours 33 min ago
@iamdiddy VEGAS!! ATTN VEGAS, I will be @rehablv @HardRockHotelLV TOMORROW 4 #CirocPineapple launch party!! This ain't your average weekend it's LDW!! 1 day 14 hours ago
@iamdiddy We must accept the fact that even though some people don't stay in our lives, we can still make room… http://t.co/xrPXwa896y 16 hours 10 min ago
@jus10p RT @unashamedIy_rev: No time for Starbucks? Let a cat spray in your mouth. 8 hours 55 min ago
@katyperry Marry me. Wait ur my brother “@sirdavidD: never pretend to be perfect in any way. it's the flaws that make up your beauty.” 1 day 14 hours ago
@JosephKahn RT @Reillyjrn: The movie detention will never get old 16 hours 35 min ago
@JosephKahn Can everyone's second album not be about being famous? Thank you. 1 day 12 hours ago
@iamdiddy RT @kewanlewis23: My kids and rib they keep me real @iamdiddy: Who has had the greatest impact on your life? why? http://t.co/hy5X8PHIIY 12 hours 1 min ago
@jus10p Groot in Guardians Of The Galaxy is the best acting performance Vin Diesel has ever turned in. Really showed his actual talent. 17 hours 43 min ago
@iamdiddy RT @kaymrparty: @iamdiddy ourselves we are our own worst enemies alot of times... 1 day 7 hours ago
@katyperry AMSTERDAM GUESS WHAT? I've added a 2nd show just for U on Mar 10! On-sale dates & more info HERE: http://t.co/WGRl1QogQ1 #PrismaticWorldTour 5 hours 34 min ago
@RiriGilbert WATCH IT: Shy'm "Save My Way" (Stephane Vallée, dir.) http://t.co/8JKfwPYw68 via @VideoStatic 3 hours 12 min ago

PSY Can Now Afford To Be Gangnam Style

PSY
There was a period of time when the music video was marginalized.

"They don't matter... They don't break songs... They're too expensive..."

Maybe that was true for a minute (literally, perhaps), but does anyone think that PSY would have conquered the world if it wasn't for that video with it's horsey dance?

And regardless of what the video cost — I wasted a few days on that question and the consensus seemed to be around $450k, give or take a few million won — is anyone questioning that investment now that PSY has earned $8.1. million this year? 

That's the number the AP pins as PSY's cut of his worldwide smash. $8.1 million. His cut of the YouTube ad revenue alone is estimated as $800k, which should double the video cost. And while it's tempting to guess the bulk of that $8.1 million is from South Korea, they actually use a streaming subscription model where the AP estimates he only earned $600k.

PSY is probably a one in a billion example, but it's hard not to notice that videos seem to be the first wave of music exposure for most people. People are stationed in front of computers and they want a visual to go with that music. And videos get you to listen to songs and artists you've never heard of or never would consider otherwise.

So, here, for like the billionth time (literally), here's "Gangnam Style."

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