@BrunoMars RT @Gorgeouss_Court: @BrunoMars When you wanna dance to Uptown funk but the whole family's lame #FamilyFunk #MeNMyGorilla https://t.co/N0yf1 day 9 hours ago
@BrunoMars @DearDejaa__ I'm kidding. I loved your video! Tell the fam I said wad up!!! And thank you for the awesome vid! 11 hours 37 min ago
@LilTunechi join us! @wearezulunation@gmail.com. we wld be immensely grateful! 9 hours 26 min ago
@JosephKahn Mom wanted to eat Thanksgiving at the "Golden Craw." Didn't understand what that was until... #FobProblems http://t.co/zDzNEGXLxr 1 day 9 hours ago
@JosephKahn FORCE AWAKENS feels Spielberg. JURASSIC WORLD feels Lucas. If you know what I mean. 13 hours 43 min ago
@JosephKahn RT @meganeellison: If you want to see the new Star Wars trailer in theaters then go see it on FOXCATCHER this weekend 4 hours 30 min ago
@BrunoMars @greyinmars dang! Ya played me out 1 day 8 hours ago
@iamdiddy RT @rihanna: “@fauntleroy: the warmest winter ever - http://t.co/w9MzhGuZan by James Fauntleroy | #worldneedslovern #spreadit” thank you so… 14 hours 55 min ago
@taylorswift13 RT @alexandergold: That one part in 'Shake It Off' when you're in a car of gays. https://t.co/VJwHyOAnfh 1 day 14 hours ago
@jus10p The new @beatsbydre #SoloSelfie might be the most confusing and poorly created Ad Campaign of all time. #congrats 1 day 15 hours ago
@BrunoMars The winners of the Uptown #FamilyFunk dance off are. Brdbrdbrdbrd (that's a twitter drumroll) @DearDejaa__ & @EllieeeWood DING DING DING!!! 11 hours 43 min ago
@JosephKahn All the white people who point out first actor is black. We get it. You're not racist. Congratulations. 11 hours 44 min ago
@iamdiddy #Thankful Also my Job!....... To show dem how to do dis SON! lol http://t.co/IjuGZLl7sr 1 day 5 hours ago
@JosephKahn Beyond stoked with the idea that I'll go to sleep and when I wake up I'll see a new STAR WARS trailer. 1 day 6 hours ago
@BrunoMars Alright! here we go! 11 hours 47 min ago
@questlove RT @FallonTonight: Jimmy and @questlove had NO idea their pal @iamrashidajones was writing Toy Story 4! https://t.co/RbeXr7HLHZ http://t.co15 hours 38 min ago

PSY Can Now Afford To Be Gangnam Style

There was a period of time when the music video was marginalized.

"They don't matter... They don't break songs... They're too expensive..."

Maybe that was true for a minute (literally, perhaps), but does anyone think that PSY would have conquered the world if it wasn't for that video with it's horsey dance?

And regardless of what the video cost — I wasted a few days on that question and the consensus seemed to be around $450k, give or take a few million won — is anyone questioning that investment now that PSY has earned $8.1. million this year? 

That's the number the AP pins as PSY's cut of his worldwide smash. $8.1 million. His cut of the YouTube ad revenue alone is estimated as $800k, which should double the video cost. And while it's tempting to guess the bulk of that $8.1 million is from South Korea, they actually use a streaming subscription model where the AP estimates he only earned $600k.

PSY is probably a one in a billion example, but it's hard not to notice that videos seem to be the first wave of music exposure for most people. People are stationed in front of computers and they want a visual to go with that music. And videos get you to listen to songs and artists you've never heard of or never would consider otherwise.

So, here, for like the billionth time (literally), here's "Gangnam Style."

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