@katyperry RT @DollyParton: The magic with me is that I look completely false when I’m completely real! ;) 6 hours 6 min ago
@A_Listermann RT @calscruby: wear whatever the fuck you want 23 hours 7 min ago
@questlove Makin impromptu music videos in our hotel hallway. #Chapelle #Kentucky http://t.co/QJttm3jRR1 20 hours 47 min ago
@Videostatic RT @Claranovich: DOPE music video featuring live action and 2D animation and girl raps <3 http://t.co/K0fW4gyzo3 1 day 5 hours ago
@questlove If Pat Lynch claims the NYPD is now a "wartime" police department, then who specifically is he declaring war on? 1 day 13 hours ago
@iamdiddy HAPPY BIRTHDAY to my babies! They are my two little princesses! Love them so much!! I'm truly blessed!… http://t.co/mPO2jHrSvV 1 day 5 hours ago
@Videostatic Hawaii: Part II "Isle unto Thyself" (Sean Donnelly, Teddy O'Connor, dir.) http://t.co/9idZfdCTos 7 hours 22 min ago
@JosephKahn At Tokyo Disney Sea. Their Indiana Jones ride is Crystal Skull themed. This is what happens when North Korea wins. 1 day 18 hours ago
@taylorswift13 Maybe I'm being overly sensitive here but this seems kind of mean. #shakeitoff http://t.co/Jb4yNfVb5b 1 day 3 hours ago
@taylorswift13 My favorite covers are the ones where the artist has made it their own, changing the way the song makes you feel. http://t.co/2rr3QVUiCk 1 day 10 hours ago
@Kevin_Slack @Videostatic not sure why the vimeo link is showing up like that on your page. It's supposed to be 4x3 but no letterbox 6 hours 58 min ago
@JosephKahn On the flight on Air China, the Chinese were watching the shit out of TRANSFORMERS 4. America #1. 8 hours 5 min ago
@JosephKahn Tokyo Disney. Nuclear power plant through Mickey Mouse ears. http://t.co/E5jgqRAYno 1 day 18 hours ago
@LilTunechi Green & Yellow. Squad! 23 hours 48 min ago
@JosephKahn Tokyo, one of my favorite places in the world. See ya. Off to Thailand. http://t.co/mPHLgibr5i 1 day 1 hour ago

PSY Can Now Afford To Be Gangnam Style

PSY
There was a period of time when the music video was marginalized.

"They don't matter... They don't break songs... They're too expensive..."

Maybe that was true for a minute (literally, perhaps), but does anyone think that PSY would have conquered the world if it wasn't for that video with it's horsey dance?

And regardless of what the video cost — I wasted a few days on that question and the consensus seemed to be around $450k, give or take a few million won — is anyone questioning that investment now that PSY has earned $8.1. million this year? 

That's the number the AP pins as PSY's cut of his worldwide smash. $8.1 million. His cut of the YouTube ad revenue alone is estimated as $800k, which should double the video cost. And while it's tempting to guess the bulk of that $8.1 million is from South Korea, they actually use a streaming subscription model where the AP estimates he only earned $600k.

PSY is probably a one in a billion example, but it's hard not to notice that videos seem to be the first wave of music exposure for most people. People are stationed in front of computers and they want a visual to go with that music. And videos get you to listen to songs and artists you've never heard of or never would consider otherwise.

So, here, for like the billionth time (literally), here's "Gangnam Style."

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