@questlove 9th: i haven't consumed sugar/wheat in 7 weeks. i felt like DiCaprio in Basketball Diaries but i think imma make it. 1 day 7 hours ago
@questlove 10th: yo @MalcolmJamalWar staywoke man!!!!! you let Wickers frame Braxton!! i maintain that WICKERS put that joint in your geology book!! 1 day 7 hours ago
@kanyewest Now that the album is finally finished it’s back to Good Fridays. https://t.co/j5vq347xCC 1 day 9 hours ago
@JosephKahn Breakfast meeting at Four Seasons. 2 eggs, bacon, potatoes, toast, OJ = $50. Applying for a bank loan to get lunch next time. 3 hours 4 min ago
@questlove 11TH: BRAXTON IS INNOCENT THEO!!!!!!!!!!!!!!!! 1 day 7 hours ago
@questlove #rabbithole: This is my first #Wave on #Anchor!!! A sorta twitter meets Public Radio thingamajigga! Addicting lol https://t.co/7v10152Xny 1 day 5 hours ago
@JosephKahn I live in this weird world where my friends are all different races and we are chill and get along. Sooooooo weird! 1 day 5 hours ago
@kanyewest 6th Stop trying to demonize real artist Stop trying to compromise art 1 day 11 hours ago
@iamdiddy What's the GREATEST LOVE of all? Watch @Shaq @JimmyKimmelLive! @Ciroc the OFFICIAL toast of the @NBA! #NBAallStarTO https://t.co/IXvcK4hs7h 1 day 6 hours ago
@questlove Tempted by the shoe of another.... https://t.co/myGHvcgO08 2 hours 35 min ago
@kanyewest Your site is entertaining and hilarious but certain things are just too far… you have no idea what I’ve had to go through … 17 hours 6 min ago
@questlove 15TH: notice how i didn't pat myself on the back for the best pop cultural reference you will read this hr....by patting myself o--nevermind 1 day 7 hours ago
@JosephKahn Harry Potter and the Prisoner of Azkaban is the best Harry Potter movie and if you disagree you can't work on my crew. 17 hours 18 min ago
@JosephKahn I will have the last laugh. (I am Asian. We live to 300 years old.) 21 hours 39 min ago

PSY Can Now Afford To Be Gangnam Style

There was a period of time when the music video was marginalized.

"They don't matter... They don't break songs... They're too expensive..."

Maybe that was true for a minute (literally, perhaps), but does anyone think that PSY would have conquered the world if it wasn't for that video with it's horsey dance?

And regardless of what the video cost — I wasted a few days on that question and the consensus seemed to be around $450k, give or take a few million won — is anyone questioning that investment now that PSY has earned $8.1. million this year? 

That's the number the AP pins as PSY's cut of his worldwide smash. $8.1 million. His cut of the YouTube ad revenue alone is estimated as $800k, which should double the video cost. And while it's tempting to guess the bulk of that $8.1 million is from South Korea, they actually use a streaming subscription model where the AP estimates he only earned $600k.

PSY is probably a one in a billion example, but it's hard not to notice that videos seem to be the first wave of music exposure for most people. People are stationed in front of computers and they want a visual to go with that music. And videos get you to listen to songs and artists you've never heard of or never would consider otherwise.

So, here, for like the billionth time (literally), here's "Gangnam Style."

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