@Davehussey @Videostatic It's a strange one for sure. 9 hours 43 min ago
@JosephKahn Didn't kickstart POWER/RANGERS because I'd rather see you give your money to cancer research. Or your mom. She's awesome. Help her. 1 day 15 hours ago
@jus10p RT @pourmecoffee: Waves so cold they look like Slurpees (by Jonathan Nimerfroh, h/t @wildweatherdan) http://t.co/KXvJwAte7c http://t.co/FQ41 day 17 hours ago
@taylorswift13 RT @RollingStone: Kanye heats up, Madonna takes a dive and Taylor Swift salutes Ed Sheeran at #BRITs2015. Here are 5 essential moments: htt… 1 day 21 hours ago
@questlove RT @The_HelenKeller: Yall can't even tell me the dress isn't black http://t.co/pzTdgB5SWK 16 hours 36 min ago
@Videostatic "Disco Ball" directed by Carlos Lopez Estrada and starring @carloslealactor as a personal disco inferno http://t.co/M69Pn8OnuK 1 day 22 hours ago
@JosephKahn I wrote for @RussBain1 cuz he's one of my favorite actors. He's the cowboy in my KNIGHTS OF CYDONIA video! https://t.co/hs3yZNhol1 1 day 5 hours ago
@iamdiddy JUST SO YALL KNOW. MY SNAPCHAT IS LIVE! Tune in! :PUFFDADDY https://t.co/BXI2b8h4tf 1 day 17 hours ago
@kanyewest I also want to publicly apologize to Bruno Mars, I used to hate on him but I really respect what he does as an artist. 1 day 1 hour ago
@questlove Dog...Steve Ferrone changed my life again....thank you so much wow man. #AWB #AverageWhiteBandhttps://t.co/SQo6tDpHik 2 hours 27 min ago
@JosephKahn Let's talk about this. REDDIT AMA. Tomorrow 2pm PST. See you there. 1 day 6 min ago
@LondonAlleyEnt Excuse my French but I’m in France. http://t.co/uFxU96Boee 1 day 7 hours ago
@questlove RT @kanyewest: I also want to publicly apologize to Bruno Mars, I used to hate on him but I really respect what he does as an artist. 16 hours 32 min ago
@questlove (1 of 2) almost had a Do The Right Thing Riot in #FallonTonight hallway tween Guests of Show/Staff/et… https://t.co/sAnpo1fpqv 1 day 12 min ago
@jus10p When does Chingy make his comeback? 1 day 2 hours ago
@JamieKRab RT @JosephKahn: Let's talk about this. REDDIT AMA. Tomorrow 2pm PST. See you there. 23 hours 48 min ago
@questlove #HOC yo!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! 15 hours 18 min ago

PSY Can Now Afford To Be Gangnam Style

PSY
There was a period of time when the music video was marginalized.

"They don't matter... They don't break songs... They're too expensive..."

Maybe that was true for a minute (literally, perhaps), but does anyone think that PSY would have conquered the world if it wasn't for that video with it's horsey dance?

And regardless of what the video cost — I wasted a few days on that question and the consensus seemed to be around $450k, give or take a few million won — is anyone questioning that investment now that PSY has earned $8.1. million this year? 

That's the number the AP pins as PSY's cut of his worldwide smash. $8.1 million. His cut of the YouTube ad revenue alone is estimated as $800k, which should double the video cost. And while it's tempting to guess the bulk of that $8.1 million is from South Korea, they actually use a streaming subscription model where the AP estimates he only earned $600k.

PSY is probably a one in a billion example, but it's hard not to notice that videos seem to be the first wave of music exposure for most people. People are stationed in front of computers and they want a visual to go with that music. And videos get you to listen to songs and artists you've never heard of or never would consider otherwise.

So, here, for like the billionth time (literally), here's "Gangnam Style."

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