@questlove Today we are gonna #RememberTheTime at GrandPark in #DTLA. $10 from 12pm-7pm. It's gonna be crazy.… https://t.co/RxbXCLhzv0 12 hours 15 min ago
@iamdiddy Happy birthday King! What's your favorite #MichaelJackson record? https://t.co/Ca4WGeY6fS 1 day 9 hours ago
@Videostatic RT @MTV: And the #VMA for Best Video with a Social Message goes to... @BigSean ft. @kanyewest + @johnlegend 2 hours 30 min ago
@Videostatic Full video out tonight? Here's the lyric vid: @justinbieber "What Do You Mean" W/ @RyanSheckler @LabanPheidias, dir http://t.co/LN5uau8UdS 11 hours 1 min ago
@taylorswift13 RT @omimusiconline: .@taylorswift13 it was amazing singing with you tonight! Thanks again for inviting me :) #1989TourSanDiego 20 hours 54 min ago
@JosephKahn RT @EmileeLindner: Director @JosephKahn: From Gangsta Rap Videos To @taylorswift13's 'Wildest Dreams' http://t.co/DFnbs67MYa 10 hours 18 min ago
@JosephKahn Sundays are so boring. Is anything going on today? 10 hours 25 min ago
@questlove Less than 18 hours away from a great afternoon in Grand Park #DTLA (Aug 30th) vikterduplaix &… https://t.co/4il4Xn6xXV 1 day 4 hours ago
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@A_Listermann RT @Nitevision_Mgmt: Make yourself legendary 1 day 20 min ago
@JosephKahn As a man I am offended by Donal Trump's misogyny. As a human I am offended by his racism. As an Asian, I am turned on by his anime hair. 1 day 8 hours ago
@JosephKahn I don't think I'm gonna win best director VMA because I don't have a skinny white guy body :( 1 day 22 hours ago
@Videostatic Live music video recreations return with @macklemore, proving again that colorists make videos look like videos. #VMAs 3 hours 35 min ago
@Videostatic OK, let's roll the dice... 2015 @MTV VMA Predictions & Preview http://t.co/8ryJGJeulJ #VMA 10 hours 27 min ago
@Videostatic The Microsoft theater doesn't have wifi because #technology #vmas 3 hours 17 min ago
@taylorswift13 Thank you @omimusiconline for singing 'Cheerleader' tonight in San Diego!! You're amazing :) #1989toursandiego http://t.co/qnnUvcr3ok 22 hours 30 min ago

PSY Can Now Afford To Be Gangnam Style

PSY
There was a period of time when the music video was marginalized.

"They don't matter... They don't break songs... They're too expensive..."

Maybe that was true for a minute (literally, perhaps), but does anyone think that PSY would have conquered the world if it wasn't for that video with it's horsey dance?

And regardless of what the video cost — I wasted a few days on that question and the consensus seemed to be around $450k, give or take a few million won — is anyone questioning that investment now that PSY has earned $8.1. million this year? 

That's the number the AP pins as PSY's cut of his worldwide smash. $8.1 million. His cut of the YouTube ad revenue alone is estimated as $800k, which should double the video cost. And while it's tempting to guess the bulk of that $8.1 million is from South Korea, they actually use a streaming subscription model where the AP estimates he only earned $600k.

PSY is probably a one in a billion example, but it's hard not to notice that videos seem to be the first wave of music exposure for most people. People are stationed in front of computers and they want a visual to go with that music. And videos get you to listen to songs and artists you've never heard of or never would consider otherwise.

So, here, for like the billionth time (literally), here's "Gangnam Style."

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