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@JosephKahn DC universe now has more cohesive continuity than Marvel. And the storytelling is better.* *Geek Tweet 1 day 23 hours ago
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@JosephKahn Hmm I liked TERMINATOR GENISYS. Wut. 1 day 12 hours ago
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@Phil_Mucci Congrats @Disturbed! "The Vengeful One" one of BEST OF THE MONTH: Best Music Videos of June 2015 http://t.co/HOUshz377x via @VideoStatic 1 day 4 hours ago
@iamdiddy Be clear! You do not have to be a professional dancer! You do not have to be able to do choreography!… https://t.co/V8CokJ8Xni 2 hours 40 min ago
@jus10p Proud to announce my new business "Clean Pee". You can now order hot warm drug free urine to use for your drug tests. 1 hour 30 min ago
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@davidguetta Hey girlz @TazsAngels, are you ready for tonight ? Let's make it hot @FMIFOfficial @pacha http://t.co/R9HyOCjRKr 1 day 4 hours ago
@jus10p Its uncanny how much this dog sounds just like DMX. https://t.co/Yh5BfQFUaY 17 hours 31 min ago
@jus10p May the #4thofJuly be with you. #first # # @ Via Marina At Marina Del Rey, CA https://t.co/lpZ36mB68f 23 hours 37 min ago

PSY Can Now Afford To Be Gangnam Style

PSY
There was a period of time when the music video was marginalized.

"They don't matter... They don't break songs... They're too expensive..."

Maybe that was true for a minute (literally, perhaps), but does anyone think that PSY would have conquered the world if it wasn't for that video with it's horsey dance?

And regardless of what the video cost — I wasted a few days on that question and the consensus seemed to be around $450k, give or take a few million won — is anyone questioning that investment now that PSY has earned $8.1. million this year? 

That's the number the AP pins as PSY's cut of his worldwide smash. $8.1 million. His cut of the YouTube ad revenue alone is estimated as $800k, which should double the video cost. And while it's tempting to guess the bulk of that $8.1 million is from South Korea, they actually use a streaming subscription model where the AP estimates he only earned $600k.

PSY is probably a one in a billion example, but it's hard not to notice that videos seem to be the first wave of music exposure for most people. People are stationed in front of computers and they want a visual to go with that music. And videos get you to listen to songs and artists you've never heard of or never would consider otherwise.

So, here, for like the billionth time (literally), here's "Gangnam Style."

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