@dannylockwood Strike A Pose: Happy 25th bday to the @Madonna #VOGUE music video! http://t.co/DTZ81IeEFC @davidfincher 9 hours 34 min ago
@JosephKahn 2011: I'll crash a plane because of Allah. 2015: I'll crash a plane because of my klout score. 7 hours 35 min ago
@ColinTilley RT @IvanKander: Here's an excellent #longshort film from director @ColinTilley starring @chancetherapper. Awesome tone and style! https://t… 9 hours 1 min ago
@katyperry TBH I'm getting slightly worried about butters. https://t.co/iYQShhzgW3 14 hours 15 min ago
@flo_tweet Merriweather Post Pavilion - 6/9 http://t.co/3lgQvTLwvP Blue Hills Bank Pavilion - 6/10 http://t.co/OT00ok9KPc? http://t.co/qCYFwZmCqJ 1 day 19 hours ago
@ColinTilley RT @RLG180: Spent like 3-4 hours studying @ColinTilley music videos last night! #MrHappy 9 hours 2 min ago
@ColinTilley RT @SaniyahX: @ColinTilley I thoroughly enjoyed Mr. Happy. Chance was the perfect choice for your lead. More than that, it was beautifully … 13 hours 56 min ago
@JosephKahn Some don't understand how it works. You can't just hire a director to do a video. The director has to want to do the video too. 6 hours 41 min ago
@JosephKahn Incompetent crazy people should not be allowed to fly planes or write movie reviews. 14 hours 43 min ago
@JosephKahn Old people say life is short, you ignore what they say, until you realize it's beyond true, but then science lets Millenials live forever. 14 hours 49 min ago
@flo_tweet USA: Tickets for Florence's shows in Washington, DC & Boston, MA are on sale now. 1 day 19 hours ago
@JosephKahn "@RealKidPoker Market for new coffee table? May I suggest this classic option. https://t.co/JV6ePQzznP" U clearly ran out of things to buy 7 hours 41 min ago
@ColinTilley RT @Meg_Cham_Cham: I've watched Mr. Happy at least 27 times, I can't fall asleep unless I watch it. 1 day 4 hours ago
@jus10p @spencenicholson I just downloaded the Arri app and I'm downloading the Ultra Primes app tomorrow. 1 day 2 hours ago
@ColinTilley RT @GinatheBina: Literally cry every time I watch Mr.Happy 14 hours 4 min ago
@ColinTilley RT @Cit_Cit98: There are so many messages that are being portrayed in the film #MrHappy, it's amazing 4 hours 23 min ago

PSY Can Now Afford To Be Gangnam Style

PSY
There was a period of time when the music video was marginalized.

"They don't matter... They don't break songs... They're too expensive..."

Maybe that was true for a minute (literally, perhaps), but does anyone think that PSY would have conquered the world if it wasn't for that video with it's horsey dance?

And regardless of what the video cost — I wasted a few days on that question and the consensus seemed to be around $450k, give or take a few million won — is anyone questioning that investment now that PSY has earned $8.1. million this year? 

That's the number the AP pins as PSY's cut of his worldwide smash. $8.1 million. His cut of the YouTube ad revenue alone is estimated as $800k, which should double the video cost. And while it's tempting to guess the bulk of that $8.1 million is from South Korea, they actually use a streaming subscription model where the AP estimates he only earned $600k.

PSY is probably a one in a billion example, but it's hard not to notice that videos seem to be the first wave of music exposure for most people. People are stationed in front of computers and they want a visual to go with that music. And videos get you to listen to songs and artists you've never heard of or never would consider otherwise.

So, here, for like the billionth time (literally), here's "Gangnam Style."

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