@JosephKahn @JosephKahn Jesus people. BAYWATCH. Not Michael Bay. Go suck a dick. 17 hours 54 min ago
@questlove man @LeahRemini is literally droppin science 1 day 21 hours ago
@JosephKahn BAYUNWATCHABLE. (first) 17 hours 58 min ago
@dougstern @KFILE @joshtpm What is worse - insanely high levels of racism, or the inability to recognize writing in Spanish? 8 hours 51 min ago
@This_is_Frank RT @BilldeBlasio: We've reduced stop-and-frisk by 97% in New York City and crime has gone down significantly. Not everyone knows that. Plea… 1 day 23 hours ago
@questlove RT @Lizzs_Lockeroom: I'm just waiting to see which position Don King gets..... 1 day 13 hours ago
@Videostatic Caravan Palace "Midnight" (Julien + Adrien, dir.) https://t.co/xea0mwwn2w #video #musicvideo 1 day 17 hours ago
@JosephKahn Clippers whack. 1 day 6 hours ago
@Videostatic Joe Goddard "Lose Your Love" (Fred Rowson, dir.) https://t.co/YmRMJ6jR6O #video #musicvideo 1 day 16 hours ago
@davidguetta RT @MTVAfrica: The headline acts are everything!! You guys were never ready for @davidguetta and @MartinGarrix. It’s going to be a movie. #… 1 day 12 hours ago
@questlove I mean yeah man. I'm for cat videos & Prince trivia but sometimes I gotta use this platform to let cats know the deal @garrettpowders *smh* 1 day 16 hours ago
@LilTunechi Rest in peace to my brother Adam Z...life is too short bro but real brotherhood is forever. U taught me that #SkateforAdam 1 day 13 hours ago
@JosephKahn RT @ZAKagan: today has been a real rollercoaster omg https://t.co/CLqbRem7ec 1 day 8 hours ago
Lucid Media

PSY Can Now Afford To Be Gangnam Style

PSY
There was a period of time when the music video was marginalized.

"They don't matter... They don't break songs... They're too expensive..."

Maybe that was true for a minute (literally, perhaps), but does anyone think that PSY would have conquered the world if it wasn't for that video with it's horsey dance?

And regardless of what the video cost — I wasted a few days on that question and the consensus seemed to be around $450k, give or take a few million won — is anyone questioning that investment now that PSY has earned $8.1. million this year? 

That's the number the AP pins as PSY's cut of his worldwide smash. $8.1 million. His cut of the YouTube ad revenue alone is estimated as $800k, which should double the video cost. And while it's tempting to guess the bulk of that $8.1 million is from South Korea, they actually use a streaming subscription model where the AP estimates he only earned $600k.

PSY is probably a one in a billion example, but it's hard not to notice that videos seem to be the first wave of music exposure for most people. People are stationed in front of computers and they want a visual to go with that music. And videos get you to listen to songs and artists you've never heard of or never would consider otherwise.

So, here, for like the billionth time (literally), here's "Gangnam Style."

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