@JosephKahn My favorite MISSION IMPOSSIBLE is 1-5. They're all great. 23 hours 42 min ago
@JosephKahn If you have to read an article how to generate ideas, give up. You're already outgunned. 11 hours 5 min ago
@questlove so if you wanna watch us (@TheRoots that is) perform in #Birmingham (with a special guest) tonight, go to #YahooLive https://t.co/gMharxlW0w 7 hours 36 min ago
@JosephKahn I achieved 70% of what I wanted to do with TORQUE but that's the 70% of the movie audiences think is bad. 3 hours 43 min ago
@markromanek RT @studioworkhorse: I watched @markromanek's Never Let Me Go tonight while finishing up some work. Maybe my 4th or 5th… https://t.co/t1WaH1 day 18 hours ago
@JosephKahn I have never seen a 300 lb Asian person in real life. Our cut off is 299 and then we turn into Sumo wrestlers and Samoans. 1 day 14 hours ago
@taylorswift13 "My character is... Actually there are three of me." The Trinity. @HaileeSteinfeld http://t.co/IcQyWxrEm2 http://t.co/bXD60AP3y6 1 day 15 hours ago
@BrunoMars RT @BrunoMarsLately: 13 days to vote & tell your friends to do the same! Share this link! http://t.co/hog1ltuaRM http://t.co/aS0hoZrDpt 1 day 13 hours ago
@questlove At a U2 concert. Trying to figure out for the life of me why the Clinton's are sitting in the nose… https://t.co/jOdNdP9GVh 1 day 7 hours ago
@Videostatic 3rd Best Video of the Week: @foals "Mountain At My Gates" (@nabildo, dir) http://t.co/ee9RFlVVME http://t.co/6C5nzzQYqz 1 day 8 hours ago
@JosephKahn RT @xoxokennyg: I can't sleep even more that movie fucked me up 1 day 14 hours ago
@markromanek A photo I took of the great #bradfordyoung now adorns a billboard on Hollywood Blvd. The birds seem… https://t.co/NTbPGj5YyI 1 day 12 hours ago
@Videostatic WATCH IT: David Gilmour "Rattle That Lock" (Trunk Animation, dir.) http://t.co/xqjQ8aU8nw #video #musicvideo http://t.co/y3Arr7oQNa 1 day 11 hours ago
@JosephKahn RT @Uptomyknees: a single tear just rolled down my face it felt like looking directly through the sky into the gates of infinity https://t.… 4 hours 16 min ago

PSY Can Now Afford To Be Gangnam Style

PSY
There was a period of time when the music video was marginalized.

"They don't matter... They don't break songs... They're too expensive..."

Maybe that was true for a minute (literally, perhaps), but does anyone think that PSY would have conquered the world if it wasn't for that video with it's horsey dance?

And regardless of what the video cost — I wasted a few days on that question and the consensus seemed to be around $450k, give or take a few million won — is anyone questioning that investment now that PSY has earned $8.1. million this year? 

That's the number the AP pins as PSY's cut of his worldwide smash. $8.1 million. His cut of the YouTube ad revenue alone is estimated as $800k, which should double the video cost. And while it's tempting to guess the bulk of that $8.1 million is from South Korea, they actually use a streaming subscription model where the AP estimates he only earned $600k.

PSY is probably a one in a billion example, but it's hard not to notice that videos seem to be the first wave of music exposure for most people. People are stationed in front of computers and they want a visual to go with that music. And videos get you to listen to songs and artists you've never heard of or never would consider otherwise.

So, here, for like the billionth time (literally), here's "Gangnam Style."

Recent Tweets