@A_Listermann RT @e_m_e_e_m_e: There needs to be a better way @Starbucks to make your fraps not be feeding cancer and diabetes 1 day 12 hours ago
@JosephKahn France don't get offended on my last Tweet. Korean food is delicious and we're crazy.* *written on a Samsung Galaxy S8+ 1 day 16 hours ago
@ROMAIN_GAVRAS La vie ne m' apprend rien 15 hours 32 min ago
@questlove That time I showed up too late to a Python Sing-A-Long and got locked out of a theater w no… https://t.co/oshN9CXrbr 1 day 6 hours ago
@jus10p HEALTH TIP OF THE DAY: A morning run is a lot better than the morning runs. #Diarrhea. 1 day 17 hours ago
@JosephKahn UK terrible food, stable people. France great food, crazy people. Come on guys, this is science. https://t.co/opP9Mtsxap 1 day 17 hours ago
@questlove If I could find all de #jahfakin demos I tested for Roots albums hoping maybe ONE DAY we'd make… https://t.co/18onLop3pj 1 day 10 hours ago
@questlove "You can have #Watergate, but gimme some bucks & I'll be straight" -James Brown, 1974 @ The… https://t.co/DJjYxhzePF 1 day 4 min ago
@JosephKahn The more delicious the food, the more fucked up the country. This is why Scandinavia is peaceful and the Middle East is a mess. 1 day 17 hours ago
@markromanek RT @tedlieu: .@realDonaldTrump is fighting science. I guarantee science will win. Physics & chemistry don't care what Trump believes. #marc1 day 14 hours ago
@markromanek Is it me or does this seem like an endless tsunami of assholes, like it's some kind of international asshole festival? 1 day 6 hours ago
@davidguetta Woop woop ! I just added the @itsTUJAMO remix of #LightMyBodyUp on my Spotify playlist ! https://t.co/LKfJjL9msO 1 day 16 hours ago
@questlove RT @chef_traci: Serving @ImpossibleFoods with the fabulous @chefjoseandres at the @questlove #EarthDay Food Salon yesterday. @cook4quest ht… 13 hours 7 min ago
@markromanek RT @birbigs: You mean like the entire administration who decided not to go to the correspondents dinner? I totally agree, J-Dawg. https://t… 16 hours 45 min ago
@JosephKahn RT @joncoopertweets: RT if you agree that @realDonaldTrump is the Worst. President. Ever. https://t.co/3ONsVRm93F 1 day 16 hours ago
@JosephKahn I think I'm at the why the fuck does this guy have muscles phase of fitness. 11 hours 8 min ago

PSY Can Now Afford To Be Gangnam Style

PSY
There was a period of time when the music video was marginalized.

"They don't matter... They don't break songs... They're too expensive..."

Maybe that was true for a minute (literally, perhaps), but does anyone think that PSY would have conquered the world if it wasn't for that video with it's horsey dance?

And regardless of what the video cost — I wasted a few days on that question and the consensus seemed to be around $450k, give or take a few million won — is anyone questioning that investment now that PSY has earned $8.1. million this year? 

That's the number the AP pins as PSY's cut of his worldwide smash. $8.1 million. His cut of the YouTube ad revenue alone is estimated as $800k, which should double the video cost. And while it's tempting to guess the bulk of that $8.1 million is from South Korea, they actually use a streaming subscription model where the AP estimates he only earned $600k.

PSY is probably a one in a billion example, but it's hard not to notice that videos seem to be the first wave of music exposure for most people. People are stationed in front of computers and they want a visual to go with that music. And videos get you to listen to songs and artists you've never heard of or never would consider otherwise.

So, here, for like the billionth time (literally), here's "Gangnam Style."

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