@diddy Good morning world!!! Are you ready to get this work!? #LETSGO @AQUAhydrate https://t.co/weJStXUpgo 1 hour 15 min ago
@jus10p @realDonaldTrump has only been president for 3 days and he's already cured California's drought problem. 16 hours 6 min ago
@A_Listermann RT @_ThugCity_: Got my ticket to go so Cal in Santa Ana @calscruby 1 day 15 hours ago
@dougstern This the most Paul F Tompkins-y tweet ever. https://t.co/psJNF8qa4n 1 day 18 hours ago
@JosephKahn Just realized. Obama got through 8 years without getting assassinated by one of these crazy right wingers. Thank you Secret Service. 16 hours 10 min ago
@dougstern Starting to think saying 'Trump chose to address' this or that is like saying mentally ill 'choose' self harm. Trump. Can't. Help. Himself. 1 day 16 hours ago
@Videostatic Ed Sheeran "Castle On The Hill" (George Belfield, dir.) https://t.co/Q7RRKvqWHk #video #musicvideo 1 hour 43 min ago
@JosephKahn RT @nsbulk: Apparently this is how you're supposed to dress when you work for a fascist overlord. #GeneralZod https://t.co/RLgVjN3YMZ 17 hours 27 min ago
@A_Listermann I hear you on this. Too many opportunists. Weed them out https://t.co/r2YqbFQSHG 13 hours 30 min ago
@questlove Just beat my American late hour DJ record of 7am (@hamiltonmusica afterparty was my previous… https://t.co/NWRktOJ8YO 1 day 6 hours ago
@JosephKahn There's a lot of love and good people at this protest. Also hilarious as fuck. #WomensMarch https://t.co/su2ZPbSkL8 1 day 22 hours ago
@JosephKahn RT @DUBL_B: @josephkahn does it all on set. Directs, operates camera and grocery… https://t.co/zb7YW2ZZaJ 1 day 14 hours ago
Lucid Media

PSY Can Now Afford To Be Gangnam Style

PSY
There was a period of time when the music video was marginalized.

"They don't matter... They don't break songs... They're too expensive..."

Maybe that was true for a minute (literally, perhaps), but does anyone think that PSY would have conquered the world if it wasn't for that video with it's horsey dance?

And regardless of what the video cost — I wasted a few days on that question and the consensus seemed to be around $450k, give or take a few million won — is anyone questioning that investment now that PSY has earned $8.1. million this year? 

That's the number the AP pins as PSY's cut of his worldwide smash. $8.1 million. His cut of the YouTube ad revenue alone is estimated as $800k, which should double the video cost. And while it's tempting to guess the bulk of that $8.1 million is from South Korea, they actually use a streaming subscription model where the AP estimates he only earned $600k.

PSY is probably a one in a billion example, but it's hard not to notice that videos seem to be the first wave of music exposure for most people. People are stationed in front of computers and they want a visual to go with that music. And videos get you to listen to songs and artists you've never heard of or never would consider otherwise.

So, here, for like the billionth time (literally), here's "Gangnam Style."

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