@JosephKahn Most directors make so few movies the sampling size would be dismissed in any statistical analysis. 23 hours 54 min ago
@JosephKahn England you are charging wrong. The best seats in a cinema are near the middle front, not the far back. 1 day 20 hours ago
@JosephKahn Back to LA today. Will miss all my awesome, quirky London friends with your giant personalities. You are the Nic Cage of Europe. 29 min 22 sec ago
@JosephKahn @DanMoranColor You killed it today. Thanks for everything. 12 hours 9 min ago
@A_Listermann RT @RIVETING_ENT: Looking to hire a few solid music video producers. Lots of work, starting right away. info@rivetingentertainment.com 1 day 14 hours ago
@JosephKahn Ate one. Now walking from Shepherd's Bush to Soho to burn it off. If you see me, invite me to your home for dinner. 1 day 17 hours ago
@BrunoMars Joe and Sal came down to the show in Albany tonight. If y'all ain't seen the show Impractical Jokers… http://t.co/qR1UQUWVKs 1 day 4 hours ago
@davidguetta RT @tomorrowland: The Magical moment in the history of Tomorrowland … May 1-3, Itu - Sao–Paulo (Brasil). @davidguetta http://t.co/IklKa0xdLS 1 day 14 hours ago
@A_Listermann RT @calscruby: ALL FOR OHIO music video drops THIS WEDNESDAY at noon (EST)... song produced by @AlexanderDreamr http://t.co/Ld9DMmAZWK 10 hours 49 min ago
@AlexNazari bicken back being bool video out now. : me http://t.co/E7kTQPfKMe 17 hours 54 min ago
@JosephKahn @AlanStewart_FE My spell check actually did that. I'm too lazy to correct it. I'm a beaten man. 9 hours 3 min ago
@MuraiHiro @MatthewPWells can't stop watching the loop 10 hours 36 min ago
@A_Listermann RT @calscruby: to all the good people waiting for me to drop my new shit... we got a buncha content to share with you in the next few weeks… 11 hours 5 min ago
@JosephKahn Thank you @ThePCCLondon @paulmcevoy @Film4FrightFest @podcastdoors for DETENTION screening tonight & all the fans who showed up. Y'all rock. 12 hours 10 min ago
@OurNameIsFun the debut album from jack's band @bleachersmusic is out now! pick up 'strange desire' on @iTunesMusic: http://t.co/dcsS9mkbhm 1 day 8 hours ago
@questlove ....up at 2am re reading a book i wrote just so i can laugh at rich rolling his eyes at me. #Dixpop. 1 day 5 hours ago

PSY Can Now Afford To Be Gangnam Style

PSY
There was a period of time when the music video was marginalized.

"They don't matter... They don't break songs... They're too expensive..."

Maybe that was true for a minute (literally, perhaps), but does anyone think that PSY would have conquered the world if it wasn't for that video with it's horsey dance?

And regardless of what the video cost — I wasted a few days on that question and the consensus seemed to be around $450k, give or take a few million won — is anyone questioning that investment now that PSY has earned $8.1. million this year? 

That's the number the AP pins as PSY's cut of his worldwide smash. $8.1 million. His cut of the YouTube ad revenue alone is estimated as $800k, which should double the video cost. And while it's tempting to guess the bulk of that $8.1 million is from South Korea, they actually use a streaming subscription model where the AP estimates he only earned $600k.

PSY is probably a one in a billion example, but it's hard not to notice that videos seem to be the first wave of music exposure for most people. People are stationed in front of computers and they want a visual to go with that music. And videos get you to listen to songs and artists you've never heard of or never would consider otherwise.

So, here, for like the billionth time (literally), here's "Gangnam Style."

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