@JosephKahn Last night I made homemade marinara sauce and it was the worst thing ever made by a human being. Someone fix my life. 1 day 10 hours ago
@JosephKahn It's nice to see enemy number one for racists is the star of a Ghostbusters remake. Priorities. 1 day 10 hours ago
@MuraiHiro @TheBlack some strong supporting black cast but it's mostly me and a blond child. 1 day 17 hours ago
@JosephKahn Rich powerful white dudes want to convert Amber Heard into a heterosexual. She's their Moby Dick. 9 hours 41 min ago
@questlove these acts against leslie jones....are sickening. its racist & sexist. it's disgusting. this is hate crimes. this aint "kids joshing round" 1 day 18 hours ago
@JosephKahn @roryuphold you're so good at it too 3 hours 58 min ago
@questlove Here's a preview to hold y'all over until we launch Wed Sept 7th 1pm est/10am pst. #QLS!!!!!! Is here!!!! https://t.co/2gT83MGVYl 1 day 19 hours ago
@questlove 4 hours til JACKSON MADNESS!!!!! #BowlTrain @BrooklynBowl! 11pm!! @ Brooklyn Bowl https://t.co/vZhCJBzXaS 13 hours 15 min ago
@JosephKahn RT @sdinter: Time-traveling post-metahorror slasher movie? @JosephKahn 's »Detention«, all y'all. Works great for me. 1 day 10 hours ago
@markromanek RT @sashaspielberg: Making a mashup Frank Ocean/Bob Dylan album called "Blonde on Blonde on Blonde" 1 day 6 hours ago
@MuraiHiro RT @DJBooth: Music Video Director Hiro Murai Is Donald Glover's Secret Weapon (by @Yoh31) https://t.co/WxM0g3iWmN https://t.co/PDX3zI2q9o 1 day 14 hours ago
@JosephKahn Last time I saw Michael Bay was at his office where he was shouting at staff for knicking his $100,000 table which was pretty baller tbh. 3 hours 5 min ago
@Videostatic RT @YouTube: Over a billion stanky legs served! @TheRealSilento’s anthem hits a major milestone … https://t.co/QbHj9Yv0TH https://t.c… 16 hours 5 min ago
@katyperry Do not give your eyeballs to this racist, hate-filled, misogynoir crime. I #StandWithLeslie ❤️ 1 day 16 hours ago
@JosephKahn I'd rather be the guy who makes the throne than sits on it. 7 hours 26 min ago
@Videostatic Watksy "Brave New World" (Carlos Lopez Estrada, dir.) https://t.co/F436qFiIcS #video #musicvideo 12 hours 26 min ago
Lucid Media

PSY Can Now Afford To Be Gangnam Style

PSY
There was a period of time when the music video was marginalized.

"They don't matter... They don't break songs... They're too expensive..."

Maybe that was true for a minute (literally, perhaps), but does anyone think that PSY would have conquered the world if it wasn't for that video with it's horsey dance?

And regardless of what the video cost — I wasted a few days on that question and the consensus seemed to be around $450k, give or take a few million won — is anyone questioning that investment now that PSY has earned $8.1. million this year? 

That's the number the AP pins as PSY's cut of his worldwide smash. $8.1 million. His cut of the YouTube ad revenue alone is estimated as $800k, which should double the video cost. And while it's tempting to guess the bulk of that $8.1 million is from South Korea, they actually use a streaming subscription model where the AP estimates he only earned $600k.

PSY is probably a one in a billion example, but it's hard not to notice that videos seem to be the first wave of music exposure for most people. People are stationed in front of computers and they want a visual to go with that music. And videos get you to listen to songs and artists you've never heard of or never would consider otherwise.

So, here, for like the billionth time (literally), here's "Gangnam Style."

Recent Tweets