@kanyewest and thank you for turning my personal jean jacket into a couture piece 1 day 6 hours ago
@Videostatic Frances "Don't Worry About Me" (Zak Razvi, dir.) https://t.co/TVEQnyBIMa #video #musicvideo 12 hours 14 sec ago
@A_Listermann RT @imblayck: @calscruby Pandora just introduced me to you, I fuck with you hard as fuck https://t.co/VlLSqbSPAE 1 day 8 hours ago
@JosephKahn RT @JensBow: I'm forever trying to be as cool as Clapton Davis https://t.co/Nzpfj4zQsz 1 day 7 hours ago
@JosephKahn I wish I lived in a world where people liked my movies and didn't overwhelmingly vote Donald Trump for President. 11 hours 55 min ago
@Videostatic Fly Moon Royalty "Grown Man" (Bryan Campbell, dir.) https://t.co/ZdtqNS7l7m #video #musicvideo 7 hours 23 sec ago
@iamdiddy We’re giving the power to YOU! VOTE for the flyest New York #BADBOYFamilyReunionTour poster! https://t.co/Wz75t3WldQ https://t.co/4mDvobQ6rl 13 hours 43 min ago
@katyperry I think my tamagotchi just shat itself to death #busy #tech #metgala 1 day 7 hours ago
@katyperry My theme song for tonight's tech themed #MetGala https://t.co/TP8DlakQIW 1 day 14 hours ago
@iamdiddy Check out my brotha @onealmcknight and his wife @miriamsternoff on the cover of… https://t.co/Ivqf1k48Tg 13 hours 43 min ago
@A_Listermann RT @projecttaco: You've been waiting all week for this! Come get some TACOS! It's TACO TUESDAY!! It's OK to get 3 TACOS! #TacoTuesday https… 18 hours 35 min ago
@davidguetta Don't tell anyone @jbalvin is in the studio! https://t.co/u7VxjBAkQn 1 day 20 hours ago
@keithscho This amazing, out-of-print documentary is like the 7up series but everyone's a teenage prostitute. STREETWISE (1984) https://t.co/qlmAOseDdG 1 day 5 hours ago
@iamdiddy RT @CWHarris7: Looking forward to this @IAmDiddy article in @CigarAficMag! Puff is a thoroughbred go-getter. He inspires me. https://t.co/N1 day 18 hours ago
Lucid Media

PSY Can Now Afford To Be Gangnam Style

PSY
There was a period of time when the music video was marginalized.

"They don't matter... They don't break songs... They're too expensive..."

Maybe that was true for a minute (literally, perhaps), but does anyone think that PSY would have conquered the world if it wasn't for that video with it's horsey dance?

And regardless of what the video cost — I wasted a few days on that question and the consensus seemed to be around $450k, give or take a few million won — is anyone questioning that investment now that PSY has earned $8.1. million this year? 

That's the number the AP pins as PSY's cut of his worldwide smash. $8.1 million. His cut of the YouTube ad revenue alone is estimated as $800k, which should double the video cost. And while it's tempting to guess the bulk of that $8.1 million is from South Korea, they actually use a streaming subscription model where the AP estimates he only earned $600k.

PSY is probably a one in a billion example, but it's hard not to notice that videos seem to be the first wave of music exposure for most people. People are stationed in front of computers and they want a visual to go with that music. And videos get you to listen to songs and artists you've never heard of or never would consider otherwise.

So, here, for like the billionth time (literally), here's "Gangnam Style."

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