@JosephKahn INTERSTELLAR. INHERENT VICE. Then I quit movies for the rest of the year. 1 day 9 hours ago
@jus10p My girlfriend and I broke up but she said we could still be cousins. #Florida 11 hours 32 min ago
@JosephKahn The fake banksy account seems to be written by a twink who is really into self help books. 5 hours 16 min ago
@iamdiddy "You gotta want it as bad as you want air to breathe." #RMC2014 #ASKDIDDY http://t.co/bzMqT77Up8 1 hour 27 min ago
@artino_a WATCH IT: SKYE WALLACE "DEAD THINGS PART II" (Artino Ahmadi, dir.) http://t.co/dsrvhV2Hmp via @VideoStatic 11 hours 4 min ago
@JosephKahn Hollywood traffic sucks. Ugh. http://t.co/oeElvkhrH1 1 day 9 hours ago
@JosephKahn This review has a freakishly accurate production history of DETENTION that made me break out in sweats: http://t.co/MBAvHqnc0X 1 day 54 min ago
@taylorswift13 The Target commercial is out, and features a brand new song you haven't heard yettttttt..... #Style #TS1989 http://t.co/I447Ow6yJ0 2 hours 22 min ago
@Videostatic Watch @FKAtwigs Go Through Glass in Google Glass short film > http://t.co/IoJf9TeFnL 1 day 7 hours ago
@taylorswift13 GUYS. #WelcomeToNewYork will be up on iTunes any minute now. This is not a drill!! GO GO GO Photo… http://t.co/ekKSudHqfl 1 day 4 hours ago
@markromanek @jordanbutcher Loved it. Big Tom Hardy fan. 1 day 3 hours ago
@JosephKahn RT @ThoughtBubbleUK: Haven't laughed as much with a film in ages as Detention. I can 100% see why people hate it though. (Because people ar… 1 day 6 hours ago
@questlove Still stunned I got to spend a day with Ferran Adria the Scientific Madman of Food (he is Ced Gee of… http://t.co/Od4dPMGEmS 7 hours 43 min ago
@taylorswift13 RT @JenniferNettles: When I want 2 leave a flaming bag'o poo at someone's door b/c they tweet something mean, I remind myself to #shakeitof10 hours 29 min ago
@A_Listermann The power of press. Good or bad. Press is a powerful element to any business. 2 hours 53 min ago

PSY Can Now Afford To Be Gangnam Style

PSY
There was a period of time when the music video was marginalized.

"They don't matter... They don't break songs... They're too expensive..."

Maybe that was true for a minute (literally, perhaps), but does anyone think that PSY would have conquered the world if it wasn't for that video with it's horsey dance?

And regardless of what the video cost — I wasted a few days on that question and the consensus seemed to be around $450k, give or take a few million won — is anyone questioning that investment now that PSY has earned $8.1. million this year? 

That's the number the AP pins as PSY's cut of his worldwide smash. $8.1 million. His cut of the YouTube ad revenue alone is estimated as $800k, which should double the video cost. And while it's tempting to guess the bulk of that $8.1 million is from South Korea, they actually use a streaming subscription model where the AP estimates he only earned $600k.

PSY is probably a one in a billion example, but it's hard not to notice that videos seem to be the first wave of music exposure for most people. People are stationed in front of computers and they want a visual to go with that music. And videos get you to listen to songs and artists you've never heard of or never would consider otherwise.

So, here, for like the billionth time (literally), here's "Gangnam Style."

Recent Tweets