@questlove woman takes a photo a day for an entire year and dubbed it "the worst year of my life" http://t.co/1v62i2yI8y MUST watch 1 day 1 hour ago
@A_Listermann Project Taco Serves Up Taco Tuesday with a Gourmet Twist http://t.co/YrMSJKtaON via @examinercom @projecttaco 1 day 15 hours ago
@questlove the gods have heard my cry: The 11 min Uncut Cooper/Fallon clip from fri http://t.co/riuOpBa09k #FallonTonight this is what really happened 1 day 16 hours ago
@Videostatic Some new videos on the homepage: @gwenstefani, @DILLONFRANCIS and @toddterjeolsen with his for-sale Delorean. Get em: http://t.co/pYOo0F1PGC 1 day 12 hours ago
@JosephKahn @davechensky Martin Campbell is great. GREEN LANTERN is better made than THOR. GREEN LANTERN is a donkey dick character. 1 day 7 hours ago
@jus10p #ThrowbackThursday to a couple weeks ago. Testing some new technology to see how much light one really… http://t.co/8VRzjgmzai 15 hours 17 min ago
@taylorswift13 The girls at Kimmel - Hollywood Blvd tonight. Clare, Melanie, Eliotte, Kamilah. http://t.co/ciH9UzLMjz 1 hour 24 min ago
@JosephKahn I'd be more successful if I didn't want to sleep all the time. 1 day 12 hours ago
@jus10p The Chinese government just learned a lesson we in the US have known for a while. Kenny G will fuck u up. Via @THR http://t.co/LzqN9dbqNh 1 day 20 hours ago
@JosephKahn Block flights to West Africa not cuz I hate West Africans, but because I hate MOTHERFUCKING EBOLA. 6 hours 16 min ago
@A_Listermann Back 2 back 2 back 2 back 2 back 2 back meetings. All day. All week. All month. All year. #workgrind #focused 1 day 10 hours ago
@jus10p @joezkahlz I do most of my bowling online E-bowling 3 hours 30 min ago
@markromanek RT @JuddApatow: “@catoletters: George Carlin "The American Dream" Best 3 Minutes of His Career: http://t.co/5mwSLoMRxI via @YouTube”. All … 1 day 8 hours ago
@questlove RT @CheThinks: imma check the homie @questlove at brooklyn bowl tonight. if he don't play Oran Juice Jones in his def jam set, imma wag my … 7 hours 30 min ago

PSY Can Now Afford To Be Gangnam Style

PSY
There was a period of time when the music video was marginalized.

"They don't matter... They don't break songs... They're too expensive..."

Maybe that was true for a minute (literally, perhaps), but does anyone think that PSY would have conquered the world if it wasn't for that video with it's horsey dance?

And regardless of what the video cost — I wasted a few days on that question and the consensus seemed to be around $450k, give or take a few million won — is anyone questioning that investment now that PSY has earned $8.1. million this year? 

That's the number the AP pins as PSY's cut of his worldwide smash. $8.1 million. His cut of the YouTube ad revenue alone is estimated as $800k, which should double the video cost. And while it's tempting to guess the bulk of that $8.1 million is from South Korea, they actually use a streaming subscription model where the AP estimates he only earned $600k.

PSY is probably a one in a billion example, but it's hard not to notice that videos seem to be the first wave of music exposure for most people. People are stationed in front of computers and they want a visual to go with that music. And videos get you to listen to songs and artists you've never heard of or never would consider otherwise.

So, here, for like the billionth time (literally), here's "Gangnam Style."

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