@Videostatic White Shadows "Give Up Give Out Give In" (Melvin J. Montalban, Dylan Duclos, dir.) http://t.co/uXi8dIl6AO 1 day 12 hours ago
@Videostatic Ariel Pink "Jell-o" (Dan Kapelovitz, dir.) http://t.co/fArJaF4bC8 1 day 6 hours ago
@Videostatic Rihanna "American Oxygen" (Darren Craig, Jonathan Craven, Jeff Nicholas, dir.) http://t.co/oNVF6CwHIP 1 day 11 hours ago
@jus10p @wopatofficial I did not. Thank you. 1 day 8 hours ago
@JosephKahn They sell condoms at Coachella. I should buy one every 2 hours and wink at the cashier. 17 hours 27 min ago
@iamdiddy Elevate and levitate w/ @janellemonae & @Jidenna! Official "YOGA" video is OUT: http://t.co/f9a8AleeFM Let's Go!! FIRE! 19 hours 31 min ago
@jus10p My kid just made me sit through the #BrunoMars Uptown Funk video. Song is good but the video is amateur at best. A real miss. 1 day 22 hours ago
@JosephKahn RT @BSGmuseum: .@IGN rewinds @JosephKahn's Power/Rangers short film with @kateesackhoff & discusses it in detail https://t.co/j8meaiCnL0 1 day 5 hours ago
@jus10p What did #BrittMcHenry do wrong? I watched the video thats clearly edited & tow place is known for being shitty. http://t.co/iQTEk8dlgM 1 day 1 hour ago
@Videostatic Katy Tiz "Whistle (While You Work It)" (Syndrome, dir.) http://t.co/nkCsb0J3ZA 1 day 1 hour ago
@JosephKahn Whenever I see a hot white blond girl in LA driving anything less than a Range Rover, I assume she just got here. 1 day 3 hours ago

PSY Can Now Afford To Be Gangnam Style

PSY
There was a period of time when the music video was marginalized.

"They don't matter... They don't break songs... They're too expensive..."

Maybe that was true for a minute (literally, perhaps), but does anyone think that PSY would have conquered the world if it wasn't for that video with it's horsey dance?

And regardless of what the video cost — I wasted a few days on that question and the consensus seemed to be around $450k, give or take a few million won — is anyone questioning that investment now that PSY has earned $8.1. million this year? 

That's the number the AP pins as PSY's cut of his worldwide smash. $8.1 million. His cut of the YouTube ad revenue alone is estimated as $800k, which should double the video cost. And while it's tempting to guess the bulk of that $8.1 million is from South Korea, they actually use a streaming subscription model where the AP estimates he only earned $600k.

PSY is probably a one in a billion example, but it's hard not to notice that videos seem to be the first wave of music exposure for most people. People are stationed in front of computers and they want a visual to go with that music. And videos get you to listen to songs and artists you've never heard of or never would consider otherwise.

So, here, for like the billionth time (literally), here's "Gangnam Style."

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