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@diddy Congrats to my brother the Kingpin @funkflex on being inducted to the Bronx Walk Of Fame!! #CirocBoyzhttps://t.co/yP7jVDAdmO 1 day 14 hours ago
@Videostatic Poppy "I Got In Trouble Today" (Titanic Sinclair, dir.) https://t.co/auNgf3baVh #video #musicvideo 18 hours 3 min ago
@JosephKahn I just have to say it. You know that part where you get 72 virgins if you kill yourself while killing people? I dunno. Delete that? 1 day 8 hours ago
@diddy RT @RevoltTV: We're live right now discussing the tragedy in Manchester #PrayForManchester https://t.co/YqKxiMiY6P 1 day 10 hours ago
@questlove "I'm the 4th best #JamesBond" -Roger Moore, rip https://t.co/kvd3UUK15y 1 day 22 hours ago
@BeyondBama Posted this a few years ago & was reminded of it this morning. Still good: Wretch 32 "Blackout" https://t.co/bec9wZto7u via @VideoStatic 1 day 1 hour ago
@questlove @Wildaboutmusic @barrymanilow You know how many Manilow joints that pioneering hip hop cats used as routines in late 70s/early 80s? 1 day 7 hours ago
@questlove Not just simply #StillAGroup...they are now officially @Stillagroup! Follow em!! @ Paisley Park https://t.co/m2re6WGRu9 1 day 31 min ago
@MichaelResin WATCH IT: Michaël Resin "Vicious Minds Project" (Michaël Resin, dir.) https://t.co/L19d0XSH4r via @VideoStatic 1 day 17 hours ago
@JosephKahn RT @goldengateblond: Only human garbage like Sean Hannity would keep exploiting Seth Rich when his parents asked for it to stop. Read: http… 1 day 9 hours ago
@diddy If they knock you down seven you better get up eight right away!! #HustleHarder https://t.co/PRnpWGU7RI 1 day 17 hours ago
@questlove quoting our wise negro poet @SanandaMaitreya (formerly #TerenceTrentDarby) #IStillHaveFaithIn these desolate times 22 hours 29 min ago
@viciousproject_ WATCH IT: Michaël Resin "Vicious Minds Project" (Michaël Resin, dir.) https://t.co/yPyEPDv7uc via @VideoStatic 1 day 17 hours ago
@katyperry Is the Internet real? Can we physically go there? 1 day 11 hours ago

PSY Can Now Afford To Be Gangnam Style

PSY
There was a period of time when the music video was marginalized.

"They don't matter... They don't break songs... They're too expensive..."

Maybe that was true for a minute (literally, perhaps), but does anyone think that PSY would have conquered the world if it wasn't for that video with it's horsey dance?

And regardless of what the video cost — I wasted a few days on that question and the consensus seemed to be around $450k, give or take a few million won — is anyone questioning that investment now that PSY has earned $8.1. million this year? 

That's the number the AP pins as PSY's cut of his worldwide smash. $8.1 million. His cut of the YouTube ad revenue alone is estimated as $800k, which should double the video cost. And while it's tempting to guess the bulk of that $8.1 million is from South Korea, they actually use a streaming subscription model where the AP estimates he only earned $600k.

PSY is probably a one in a billion example, but it's hard not to notice that videos seem to be the first wave of music exposure for most people. People are stationed in front of computers and they want a visual to go with that music. And videos get you to listen to songs and artists you've never heard of or never would consider otherwise.

So, here, for like the billionth time (literally), here's "Gangnam Style."

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