@Videostatic Hercules & Love Affair f/ Rouge Mary "Rejoice" (William Kennedy, dir.) https://t.co/j0qkg5Ra3H #video #musicvideo 1 day 6 hours ago
@Videostatic Rae Sremmurd "Perplexing Pegasus" (Tomas Whitmore, dir.) https://t.co/4dxDgBCeWI #video #musicvideo 1 day 6 hours ago
@Videostatic RT @MTVMusicUK: The legendary @JTimberlake filmed a new music video this week and it looks pretty amazing >>> https://t.co/2laaPBhVQP ht… 1 day 7 hours ago
@Videostatic Sia "Santa's Coming For Us" (Marc Klasfeld, dir.) https://t.co/Rai050oirJ #video #musicvideo 1 day 3 hours ago
@Videostatic Post Malone "rockstar" (Emil Nava, dir.) https://t.co/CRmrhrN0gV #video #musicvideo 1 day 4 hours ago
@PlungeTheatre Is that us & our whole entire team featured on @Videostatic? YAASSS IT IS https://t.co/audmdEjHSZ 1 day 15 hours ago

WATCH IT: Florence + The Machine "Lover To Lover" (Vincent Haycock, dir.)

In the past few years we've seen more and more "narrative" videos that are shot with a "you are there" documentary vibe, doing away with the old A/B structure interspersing performance around a story. "Lover To Lover" has performance, but it's done in a style that matches the new verite/dogma vibe: Florence Welch doesn't perform to camera; She remains in-character, singing in a way that feels real to this story  of a isintegrating relationship. And director Vincent Haycock never lets the story dictate the flow, smartly prioritizing the emotional heft as she moves from fiery rage to serene release. --> watch "Lover To Lover" (via Nowness premiere)

Vision Florence & the Machine
"Lover to Lover" (Universal Republic)

Vincent Haycock, director | Francesca Lentini, Geoff McLean, producer | Somesuch&Co, production co |Vision Film Co, production co (US) |  Steve Annis, DP |Jason Hougaard, production designer | Arnold Ramm, colorist |  Tim Nash, exec. producer

 

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