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WATCH IT: Kid Cudi "Just What I Am" (Kid Cudi, dir.)

By Steven Gottlieb on November 12, 2012 @ 1:45pm PST

The gilded frame tells you the intention is art in this new Kid Cudi video directed by  Scott Mescudi himself, even if there's a casual vibe that flips between a trippy car ride and a Red Solo Cup performance. --> watch "Just What I Am"

Partizan Kid Cudi f/ King Chip
"Just What I Am" (Universal)
Scott Mescudi, director | Josh Goldstein, producer | Partizan, production co | Zeus Morand, DP | Deji Laray @ Sunset Edit, editor | Howard Shur @ Sunset Edit, vfx | Jeff Pantaleo, exec. producer | Kate Miller, commissioner

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