By Steven Gottlieb on January 31, 2014 @ 2:30pm PST |
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The U2 machine is revving back up with an impressive launch plan that includes a video by Mark Romanek, a free download offer on Super Bowl Sunday and a massive charitable angle for their preferred (Red) charity.
New single "Invisible" will launch this Sunday in partnership with Bank Of America: The song will be available for download throughout the game and the subsequent 24 hours via iTunes, with BOFA donating $1 for each of the first two million downloads.
And while watching the game, or the commercials, look for a spot utillizing footage directed by Mark Romanek for the forthcoming music video.
