IN DEPTH: Peaches "Boys Wanna Be Her"

Electro-punk Peaches borrows the vamp of AC/DC's "Dirty Deeds Done Dirt Cheap" while she and her all-star underground band — including Samantha Maloney of Hole/Motley Crue on drums, and Le Tigre's JD Samson and The Need's Radio Sloan on "keytars" — inflict some serious damage to themselves. What starts out as a simple glam performance soon becomes a bloodbath that would make the ultimate shock rocker GG Allin proud. Director Kris Lefcoe lets us in on the secrets and starts some legends about this gory work of art:

• Wrecking instruments is one thing, but wrecking YOURSELF with your instruments, now THAT's rock 'n' roll!
• JD's forehead was completely lumpy by the end of the shoot and her eyes were starting to cross. She really threw herself into the performance!
• I left the set bruised and bloody myself -- demonstrating for Peaches how the mic was rigged so it wouldn't hurt, I bonked myself in the head with it and had a bruise for a week. The art department made some adjustments.
• We brought in a special hair stylist armed with a battalion of razors for the closeup shots of Peaches' crotch.
• Real blood? Of course! We used blood gathered from rock performances for the past four decades. There's a bit of Iggy Pop, some GG Allin, and a hint of Alice Cooper in every drop!

--> Watch "Boys Wanna Be Her" at  OilFactory.com, iFilm or YouTube

credits: Kris Lefcoe, directors | Chris Noviello, producer | Oil Factory, production co | Simon Thrilaway, DP | Victor Brown, editor

NEW RELEASE: The Golden Dogs "Never Meant Any Harm"

The Golden Dogs
"Never Meant Any Harm" (True North)
Arno Salters, director | Geoff McLean, producer | Spy Entertainment, production co | Stuart Gosling, DP | Andrew Adolphus, editor | Description: Canadian indie rockers The Golden Dogs look awfully bored as they slave away at desk jobs in a sterile white office. Luckily, frontman Dave Azzolini comes upon a fine distraction when he opens a mysterious desktop safe that contains a miniature version of the band performing this tune. -- watch "Never Meant Any Harm"

SHOT: Pharrell f/ Snoop Dogg - Chris Robinson, director

artist: Pharrell feat. Snoop Dogg
song: "That Girl"
label: Star Trak/Interscope
director(s): Chris Robinson
production co: HSI
rep: Robin Frank Management

SHOT: Bobby Valentino - Jessy Terrero, director

artist: Bobby Valentino
song: "Turn The Page"
label: DTP/Island Def Jam
director(s): Jessy Terrero
production co: Terrero Films
rep: Robin Frank Management

SHOT: Mic Little - Jessy Terrero, director

artist: Mic Little
song: "Put It In A Letter"
label: Island Def Jam
director(s): Jessy Terrero
production co: Terrero Films
rep: Robin Frank Management

IN DEPTH: Jim Jones "We Fly High/Ballin"

Director Dale Resteghini tells the tale of what happens when you take a NYC rap star like Jim Jones to the West Coast for "We Fly High/Reppin' Time," a larger than life video that boasts the kind of plot you'd read about in an Elmore Leonard crime novel.

This was my 8th video for a Dipset project and by far the most elaborate. We had access to Gulfstream IV jets, Lamborghinis, Aston Martins, helicopters, mansions and, most importantly, a 4 day shoot to fit our mini movie story line in the video.  In short, Jimmy is on the hustle in Los Angeles, where he hooks up with his crew to rob a bank. They celebrate at a mansion party where he finds out his hot mami is actually an undercover Fed. She locks him up , but he beats the rap in the end!

Getting Juelz Santana and Cam'ron to fly to L.A. for the day was a treat. We had to shoot their scenes in less than 10 hours — which included 2 company moves — but we made it work.  The idea was that Dipset from NYC takes L.A., which from a hip-hop stand point is a complete "fish out of water" situation. They are so East Coast... I mean, the equivalent might be getting Snoop and Ice Cube to shoot in Harlem for a week.

--> Watch "We Fly High/Reppin' Time" in Real or Windows Media

credits: Dale Resteghini & Jim Jones, directors | Kim Resteghini, producer | Raging Nation Films, production co | Joe Labisi, DP | Zuk, editor

NEWS: Heidi Gregory Repping Michael Sarna

Heidi Gregory Management is now representing director Michael Sarna for all music video work. Sarna's credits include clips for Smashmouth, Anthrax and Orgy, in addition to the Gigantour DVD, which features performances by Megadeth, Dream Theater, Fear Factory and other hard rock acts. The director has also worked second unit on videos for 50 Cent and Blink-182, plus many feature films.

SHOT: Lola Ray - Matt Ornstein, director

artist: Lola Ray
song: "We're Not Having Any Fun"
label: Benevolent
director(s): Matt Ornstein
production co: Sound & Vision

NEW RELEASE: The Black Maria "Waking Up With Wolves"

The Black Maria
"Waking Up With Wolves" (Victory)
Endeavor Media, director | Danny Yourd, producer | Endeavor Media, production co | Endeavor Media & Shannon Barry, DPs | Steve Hoover, editor | Description: The Black Maria singer Chris Gray makes a frantic call from a payphone to tip off a woman about an impending setup. Despite the warning, she's still not able to forestall her fate along a set of lonely railroad tracks. -- watch "Waking Up With Wolves"

NEW RELEASE: Starflyer 59 "I Win"

Starflyer 59
"I Win" (Tooth & Nail)
Greg Pymm, director | Fashion Bleeds, production co | Eric Robbins, DP | Description: Although Jason Martin has been releasing well-respected records under the name Starflyer 59 for over a decade now, he has always remained outside the standard promotional cycles that drive the music biz. This video for "I Win" continues that tradition. Yes, it's a performance video, but the featured band is not Starflyer 59 and Martin does not appear in the video at all. Instead, we get a fictional version of SF59 that ably mimes the tune, while a series of mysterious lurkers watch TV and haunt the fake frontman in a series of desolate rooms designed by NYC-based StrangeCut Studios. -- watch "I Win"