WATCH IT: Jay-Z "Brooklyn Go Hard"

Radiohead may have won the "first video shot with lasers" competition, but this Jay-Z collaboration with Santogold, based upon her cut "Shove It," is the first video to come with its own source code. Artist/technological prankster Evan Roth — aka the top Google search result for "Bad Ass Mother Fucker" — delivers a typographic Flash illustration for "Brooklyn Go Hard" in which the letters of "BROOKLYN" twist and turn and come together to form the visages of Jay-Z and the boro's other great rapper, the late Notorious BIG. If you're Flash savvy, you can go ahead and download the goods and do something or other with 'em. All us common folk can merely content ourselves with this teaser cut — produced by Kanye West — from the impressive soundtrack to the forthcoming Biggie Smalls biopic, Notorious. (Hat tip to The Daily Swarm, my favorite music blog on the net. Respect.) --> watch "Brooklyn Go Hard"

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Jay-Z f/ Santogold "Brooklyn Go Hard" (Bad Boy)
Evan Roth, director