NEWS: Dead Weather "Treat Me..." Trailer Up, Set for Cinemax Debut

Treat Me Like Your Mother

As previously reported, Jonathan Glazer is directing the debut video for Jack White's new band, Dead Weather. More details are available and things keep sounding better and better:

  • "Treat Me Like Your Mother" is no longer a "mere" video. It's a short film.
  • Both White and Glazer have issued gushing statements about it.
       White: "It was overwhelmingly electric working with Jonathan Glazer on this project, which feels more short film than video. I've never felt an intensity like I did on the set of this shoot.  Absolutely violent, explosive, and poetic."
       Glazer: "Theirs was a beautiful energy to tap in to. You can't ask for anything more"
  • The video short film will be debuting in uncensored and unadulterated form on Cinemax, July 4 @ 9:55pm and then continue to air on all of the Cinemax multiplex channels for the following five weeks. This is Cinemax's second foray into music video, after previously debuting the Eminem video "3AM." (Nerd Alert: Cinemax means HD, if you're properly equipped). UK folks can catch the short on Channel 4, July 13 @ 00:10.

A special split-screen trailer for "Treat Me Like Your Mother" is now live at thedeadweather.com/treatmelikeyourmother, alongside some poster images. Go watch.

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