Beware The Music Video Teaser?
Here's something to add to my Music Video Rules:
If you think a 15 second preview on Instagram — or a seven second Vine, or even a single Instagram photo — ruins the impact of your music video, then most likely your music video sucks. Sorry.
UK newspaper The Guardian has an editorial today about how social media reveals and other teasers have ruined music videos for the author, Issy Sampson.
