Bonch

Tyler The Creator "Buffalo" (Wolf Haley, dir.)

Which Tyler The Creator do you want? This video offers two very stark choices: There's the provocative one who's willing to dangle from a noose and stare down an angy mob, but if that's a bit too aggro for you — did I mention he's in white face and that the mob is comprised solely of black people? —  and there's the squeaky-clean Tyler who's solely about presenting soothing music in a simple setting.

The choice should be easy, even if it makes you uneasy.

Justin Bieber "What Do You Mean?" (Brad Furman, dir.)

So Justin’s actually working on making quality videos, right? That’s the lesson coming from this and Mr. Bieber’s recent Moonman-winning video “Where Are U Now.” Here, Brad Furman directs Bieber in a somewhat dangerous liaison with model Xenia Deli. And the result is a further step forward from his early vids. You can sense he’s maturing, which is welcome news to some of us.

L'Tric "This Feeling" (Les Umberger, dir.)

Venice Beach, CA-based creative content studio Heresy director Les Umberger ignites a contagious florescent dance frenzy on an ordinary suburban sidewalk in the vibrant new video for Australian duo L’Tric’s track “This Feeling.” The video infuses an 90s dance vibe with a dose of small-town charm, finding a young man eagerly recording the new track on his boombox. The jam immediately sparks a dance fever in his conservatively-dressed father as he is leaving the house.