We Are Shining "Wheel" (Carl Addy, dir.)
It's a philospher's Tumblr page come to life, swirling with borrowed images in a vortex of GIF psychedelia.
Carl Addy, director: "Our inspiration behind this promo was the idea of modern tribalism, using visuals in the same way that the band appropriates audio samples. We wanted to make a Tumblr as a video to show their influences and inspirations yet with a cleverly weaved narrative. I’m incredibly proud of the final film that we have created and working with We Are Shining has been an excellent creative adventure.”
