The Joy Formidable "The Last Thing On My Mind"
The Joy Formidable return with this clip of various men in many sexual poses -— including full (censored) nudity. Frontwoman Ritzy explains in full in the YT description, but here's the Cliff Notes version:
"We're big on making our own music videos, so last month we started collecting footage & finishing the treatment to this song. The video follows a voyeuristic heterosexual female gaze (like my own) watching men in all forms, free, relaxed, sexy and objectified... [T]he intent behind this video was formed as a group, with both my male band members. I think that's important to mention because what fueled this treatment was... that there just isn't enough diversity in music videos when it comes to sexual representation. The male gaze is well represented... In music videos what we don't see very often is men and women equal in their nudity and sensual without a power struggle. It's a lot to cover in one music video; but showing a different side of male sensuality is one part of the conversation. It was actually very difficult finding footage to this aim... I guess what I'm trying to convey is whilst making this video we kept finding proof of the imbalance, of the ingrained gender stereotypes..."
