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Cedric Troadec

Pharrell and Directors We Are From L.A. Win Best Music Video Grammy

As with most categories, the Grammy for Best Music Video is untelevised and doled out well before the main telecast. And the winner is...

Best Music Video

Pharrell "Happy" (We Are From L.A., dir.)  Kathleen Heffernan, Solal Micenmacher, Jett Steiger, producers (Columbia, label)

PS: Wouldn't it have been cool if the 24 hour-long-version — still up in all its glory at 24hoursofhappy.com — had won Best Longform aka Best Music Video Film. (Not Spoiler Alert: That Grammy went to 20 Feet From Stardom

The World's First 24 Hour Music Video by Pharrell and We Are From L.A.

Do you have 24 hours to spare? If so, I want you to watch the new Pharrell clip "Get Happy," which is the world's first 24 hours video. Wisely, the intention here — besides getting those "holy shit, 24 hours!" headlines — seems to be for you to click along the circular timeline to explore different scenes, including interior dots that take you directly to Pharrell doing his thing as the song plays on repeat. You can then share that timecode — especlally if you happen to catch one of the video's famous guest stars, or other Easter Eggs — through a nifty tool.

So go on, get happy @ 24hoursofhappy.com