We Are Shining "Killing" (Ed Morris, dir.)
London: 30th January 2014. Rattling Stick director, Ed Morris, enters the world of Music Video creating and directing a compelling film for new artist We Are Shining featuring Eliza Doolittle. The track is called ‘Killing’.
This promo capitalizes on the power of viral marketing to reach an audience beyond its current fan base. It presents itself as a piece of highly share-worthy content into which the music features as an integral part of the idea.
