"The aim was for the video to show two very distinct depictions of Hero and the band. It was about acknowledging that they are simultaneously performers, and just a bunch of friends who play music together.
So one section of the video is very stylised and theatrical, and the other section is as natural and raw as possible. Once we started pushing this concept a bit further, we ended up experimenting with different filming equipment and techniques. It was a really playful process."
The visuals are lush and hypnotic with echoes of old world glamour and the sensation that we are getting pulled into the dream right along with Marina. Director Thomas Knights makes sure she looks great in a debauched vintage bombshell way, hinting at his roots in the fashion world.
Two free-floating observations: One, I bet a lot of people shouted 'werk' on the set. Two, apparently "Lana de Rey" is a genre now.
