IN PRODUCTION: T.I. - Ryan Hope, dir.

• artist:  T.I.
• song: "Love This Life"
• label: Grand Hustle/Atlantic
• director(s): Ryan Hope
• production co: DNA
• commissioner: Emmanuelle Cuny-Panicker

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WATCH IT: Justin Bieber "Boyfriend" (Director X, dir.)

The kid is all grown up. Or at least mostly. Director X helps Justin Bieber leave behind the over-polished perfection of his pre-teen past for a world that naturally captivates the mind of a young man: hot girls and bad ass cars. Matching the new, de-falsettoed musical direction, this clip shows the Biebs keeping it real, looking less like the music biz's King Joffrey and more like someone who might just get into a bit of trouble spinning donuts in the parking lot. --> watch "Boyfriend"

Justin Bieber "Boyfriend" (Island/IDJMG)
Director X, director | Jeremy Sullivan, producer | DNA, production co | Don Davis, DP | Missy Galanida & David Naylor, exec producers | Mildred Delamota, commissioner 

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IN PRODUCTION: Katy Perry - Tony T. Datis, dir.

A 3D video in the works for this song written for her forthcoming 3D Film, Katy Perry: Part Of Me, in theaters July 5, and available now on Teenage Dream: The Complete Confection...

• artist: Katy Perry
• song: "Wide Awake"
• label: Capitol
• director(s): Tony T. Datis
• production co: DNA
• producer: Dawn Rose
• DP: Stephane Valle
• production designer: Benjamin Bamps
• vfx: Ingenuity Engine
• exec. producer: Missy Galanida, David Naylor
• commissioner: Danny Lockwood

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IN PRODUCTION: The Wanted - Director X, dir.

• artist: The Wanted
• song: "Chasing The Sun"
• label: Island/IDJMG
• director(s): Director X
• production co: DNA
• commissioner: Mildred Delamota

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IN PRODUCTION: Nelly Furtado - Director X, dir.

• artist: Nelly Furtado
• song: "Big Hoops (Bigger the Better)"
• label: Interscope
• director(s): Director X
• production co: DNA
• commissioner: Nicole Ehrlich

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WATCH IT: Drake f/ Lil Wayne "HYFR" (Director X, dir.)

Did Drake learn to flow from his Haftorah portion? Did his recommitment to Judaism involve a second Bris?These questions are never answered, but "HYFR" shows the Canadian rapper very true to his Jewish roots by staging a re-Bar Mitzvah that mixes the holy with the hip-hop. --> watch "HYFR"

Drake f/ Lil Wayne
"HYFR" (Sash Money/Universal Republic)
Director X, director | DNA, production co 

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IN PRODUCTION: Keane - Christopher Sims, dir.

• artist: Keane
• song: "Silenced By The Night"
• label: Interscope (Island UK)
• director(s): Christopher Sims
• production co: DNA

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IN PRODUCTION: Colbie Caillat f/ Common - Jay Martin, dir.

• artist: Colbie Caillat f/ Common
• song: "Favorite Song"
• label: Universal Republic
• director(s): Jay Martin 
• production co: DNA

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IN PRODUCTION: Drake - Director X, dir.

• artist: Drake f/ Lil Wayne
• song: "HYFR"
• label: Cash Money/Universal Republic
• director(s): Director X 
• production co: DNA

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IN PRODUCTION: Kris Allen - Lenny Bass, dir.

• artist: Kris Allen
• song: "The Vision Of Love"
• label: 19/RCA
• director(s): Lenny Bass
• production co: DNA

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IN PRODUCTION: Haley Reinhart - Christopher Sims, dir.

• artist: Haley Reinhart
• song: "Free"
• label: 19/Interscope
• director(s): Christopher Sims
• production co: DNA

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IN PRODUCTION: Gavin DeGraw - Lenny Bass, dir.

• artist: Gavin DeGraw
• song: "Sweeter"
• label: RCA
• director(s): Lenny Bass
• production co: DNA

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IN PRODUCTION: Hot Chelle Rae - Marcus Raboy, dir.

• artist: Hot Chelle Rae
• song: "Honestly"
• label: RCA
• director(s): Marcus Raboy
• production co: DNA

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NEWS: DNA Signs Director Tony Truand Datis

DNA has announced the signing of Tony "Truand" Datis, director of the Skrillex videos "First Of The Month" and "Bangarang".

Datis will be repped by DNA's Isaac Rice with executive producer Missy Galanida.

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IN PRODUCTION: Nickelback - Nigel Dick, dir.

• artist: Nickelback
• song: "Lullaby"
• label: Roadrunner
• director(s): Nigel Dick
• production co: DNA
• commissioner: Rick Ernst

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WATCH IT: Snow Patrol "In The End" (Brett Simon, dir.)

What seems like a stodgy, old-fashioned dance performance on a stage suddenly takes thrilling flight in the end for this latest video collaboration between director Brett Simon and Snow Patrol. So, stick with it, since it's some of the most graceful, gravity-defying dancing you've seen since Christopher Walken graced a music video. --> watch "In The End"

Snow Patrol
"In The End" (Interscope)
Brett Simon, director | John Thorpe, producer | DNA, production co | Jesse Green, DP | Jacquelyn London @ Bonch, editor 

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IN PRODUCTION: Cassie - Christopher Sims, dir.

• artist: Cassie
• song: "King of Hearts"
• label: Bad Boy/Interscope
• director(s): Christopher Sims
• production co: DNA

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IN PRODUCTION: Will.i.Am f/ J Lo, Mick Jagger - Rich Lee, dir.

• artist: Will.i.Am f/ Jennifer Lopez & Mick Jagger
• song: "T.H.E. (The Hardest Ever)"
• label: Interscope
• director(s): Rich Lee
• production co: DNA

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IN PRODUCTION: Dia Frampton - David McClister, dir.

• artist: Dia Frampton
• song: "The Broken Ones"
• label: Universal Republic
• director(s): David McClister
• production co: DNA

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WATCH IT: Hollerado "Good Day At The Races" (Michael Maxxis, dir.)

Seems like just another day at races with a few odd little things (pickles?) until the alternagirl fires the starting pistol and the Hollerado guys bolt out of the gates at Hedrick's Exotic Animal Farm racing ostriches. --> watch "Good Day At The Races"

Hollerado
"Good Day At The Races" (Royal Mountain)
Michael Maxxis, director | Eddy Sizz, producer | DNA, production co | Cale Finot, DP | Adam Wilson, art director

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