Eif Rivera

Lil Wayne "CoCo" (Eif Rivera, dir.)

Do you know why the caged Weezy sings? If you've been following the news about Lil Wayne's battles with label Cash Money, then you know the answer. The video keeps the same mixtape spirit of his new Sorry 4 the Wait 2 mixtape: It's filled with visual samples, it's got an off-the-cuff vibe, and it's released outside of his record label's preferred VEVO account.

Puff Daddy f/ Meek Mill "I Want The Love" (Eif Rivera, dir.)

Hip Hop as nothing more than a Game Of Thrones? Welcome to The North, where the artist formally known as Puff Daddy and then Diddy and now Puff Daddy again stakes out his throne with the help of Meek Mill.

PS:  Between Diddy rewinding his name back to Puff Daddy, and this video's obvious callback to the "Hypnotize" video intro, I think we can safely say that the Bad Boy swagger is mounting a comeback.