Although the first thing you'll notice here is Rihanna's see-through top — hey, it worked for "Work" — you'll next see the gun and the subsequent storyline directed by Spring Breakers auteur Harmony Korine is a descent into an underworld ruled by Queen Ri.
Bjork has entered a sort of Georgie O'Keefe mode with "Lionheart" — or heck, maybe sometimes a beating heart and heaving chest is just a beating heart and a heaving chest — as she pings between big time senusality and avant-garde costume design in this music video tie-in for new album Vulnicura.
Google Glass might be cool, but does it look cool? It does when being worn and operated by FKA twigs, who uses this branded short film to show how the wearable device can help her go through dance references, inspirations and other artful endeavors.
Even if "Embrace your past, but live for now" feels like a generic tagline some Mad Man has been pitching for years until Pepsi decided to drink the Kool-Aid (I mean, soda), it makes for an excellent Beyonce commercial that has her literally confronting her music past. All the old Bey' looks are nailed perfectly, which is no surprise, since spot director Jake Nava also directed "Single Ladies," "Crazy In Love" and several other videos for the pop music megastar.