Katie Lambert

P!nk "What About Us" (Georgia Hudson, dir.)

Alecia Moore aka P!nk returns with plenty of fight and beauty in what you wish was a post-apocalyptic fantasy, but is surely meant to depict the here and now.

Georgia Hudson, director: Hearing the track, it was huge, and what an incredible opportunity to work with such relevance to our climate right NOW.  Dance is a real passion to me, it seemed the right way to talk about these ideas, both the societal and inter personal versions of the tracks narrative. 

Dance is so inclusive, it transcends semantics and is driven by emotion and response, which just seemed a perfect sensitive way to treat it; when we cast it I was explicit that we had no roles to fill, we were seeking the people that this video was going to be about. Choreographed by Nick and AJ of the Goldenboyz, the way they translated the conceptual messages into the dancers and Alicias bodies was extraoridnary.

The diner scene is so satisfying, staggering the raw, frustrated choreography both inside and outside of our location gave a really great image and consolidated the idea of a community uprising from everywhere, that you are outside looking in at first, until you are right inside and a part of it too.

Throughout all our dancing, it is meant to be driven from the stomach, guttural, raw and screaming, like a real expression and ante up.  WHAT a crew of dancers we had, each one of them irreplaceable to this video.  I have so many favourite moments in this video.

This was a mad production — Steve Annis pulls no punches with his lighting list, using a helicopter as a top light was a totally unique experience that also added to the atmosphere incredibly as we created these scenes, Steve absolutely made sure that we all understood NOTHING would be as good as an actual helicopter.  True.  Our helicopter ops were pretty gassed to be operating using 40-80mm zoom lenses on a shot over helicopter —  an industry first apparently (geek note). Seeing the helicopter chase P!nks car only 3 feet from the ground was a moment for sure.

Working with Alecia was such an immense privilege, she really knows how to hold the creatives around her — She is so inspiring and so heartfelt and authentic."

Glass Animals "Agnes" (Eoin Glaster, dir.)

Glass Animals lead singer Dave Bayley straps himself into a human centrifuge for their latest video Agnes directed by Eoin Glaister.

Eoin Glaister, director: “Agnes is, probably, the saddest song Dave will ever write, and so this video required a sensitive approach.  In searching for ways to explore the weight of grief I remembered my grandfather used to perform tests on a human centrifuge, a machine used by pilots for g-force training. There’s a scene in Moonraker where an assassin tries to kill Bond in one. Only Roger Moore faked it. Dave didn’t. Essentially it’s an extremely large bit of kit that spins around very quickly. As it does so it subjects its occupants to increased levels of g-force. The faster you go, the heavier you become. On the day Dave described this feeling as like having an elephant sat on his chest. Whilst I doubt the validity of his reference point, I am really grateful that he threw himself into this so wholeheartedly. It was physically demanding and logistically nightmarish and I’m super grateful to all the excellent people that helped make it happen. It was emotional. Appropriately so."

All We Are "Human" (Eoin Glaister, dir.)

Another Trilogy from Agile director Eoin Glaister this time with Domino outfit All We Are! It’s a hilarious mockumentary with Part 1 ‘Human' finding us in a small village which is facing problems with a developer that’s planning to build a new motorway straight through the middle of it. The disruption causes issues with the residents until they learn to ban together in order to overcome. 

Loyle Carner "The Isle Of Arran" (Georgia Hudson, dir.)

Loyle Carner's new video 'The Isle Or Arran' directed by Georgia Hudson focuses on the relationship fathers have with their children. 

Loyle says " I just wanted to celebrate the [fathers] who are doing right and sticking around, because they're shedding the stereotype." 

The video sees the South Londoner taking a stroll around a surreal hospital ward, ending up with a group of young fathers with their babies.