The Masses

Watch It

Daughn Gibson "Daddy I Cut My Hair" (Matt Amato, dir.)

Just like the sights in William Tyler's Tennessee video "The Sleeping Prophet," “Daddy I Cut My Hair” was filmed in the Appalachians, this time around Pennsylvania. And like in that video, here Matt Amato gives you a real sense of what much of the area is about: beautiful, cold hills, somewhat-busy roadways, and the sometimes-distant Appalachian hospitality.

Watch It

Biffy Clyro "Opposite" (Elliott Sellers, dir.)

Biffy Clyro - Opposite (Official Video)

The obvious video touchpoint here is the epic Daniels clip for Manchester Orchestra "Simple Math," which also revolved around a spinning car crash. But, things are played a bit differently here — both in terms of the narrative structure and the overall vibe — and there's no denying the simple fact that the horrible ballet of a car flipping through the air is something that's impossible to rubberneck. 

Blog

TV Girl "Girls Like Me" (fourclops ::), dir.)

Directing duo fourclops continue to explore interactive terrain with this social music video for LA-based TV Girl.

“Girls Like Me” features you and your Facebook friends alongside the band's fanbased, who were shot via Skype sessions by fourclops. When you connect with the video via Facebook, it asks you "strike a pose" and then it mixes your photo in with a bunch of others taken from both your friends who have also participated in the interactivity.

Watch It

Yuna "Live Your Life" (fourclops ::) , Dir.)

Yuna "Live Your Life" TWINSMATIC Remix

The fourclops ::) creative crew doesn't get as interactive as they're prone to be, but they do get their MacGyver on, taking ordinary items and making them into a beautiful world for Yuna. On display are:

  • Opening trippy fluid shots made by combining milk, food coloring, and soap.  
  • Sparkly shots created by burning steel wool.
  • Bubbly objects that are actually homemade lava lamps using water, cooking oil and food coloring.
  • Ink in water and lots more

It's like a science fair as a music video.

WATCH IT: Death Grips "True Vulture" (Galen Pehrson, dir.) - NSFW -

Fair Warning: None of this is safe for anything. Certianly not work, or your sanity.

Artist Galen Pehrson cute, yet creepy animated style — think Jeckle And Heckle meets Fritz The Cat while on a molotov cocktail of drugs — proves to be a nice match for Death Grips in this video supporting LA's contemporary art museum MOCA. --> watch "True Vulture"