Matt Markham

Community / Watch It

Fatherson "Always" (Lewis Cater, dir.)

"The video for 'Always' is about viewing reality through rose tinted glasses and the conciquences we face when removing them. The inspiration from this video comes from a certain fashion commercial that was everywhere when I was kid. These series of commercials only showed the glossy side of life, almost robotic in a way. I decided to turn the perfect denim commerical upside down and expose the viewer to a situation that's a much better reflection of society."