Mikey Hollywood

Community / Watch It

Zayn "Satisfaction" (Bouha Kazmi, dir.)

BOUHA KAZMI has directed ‘Satisfaction’ from Zayn’s sophomore album Icarus Falls. 

Touching upon elements of spirituality that we feel and don’t voice, the richly cinematic narrative expresses the mercurial beauty of a relationship set against the backdrop of an ongoing war. Underscored by Zayn’s lyrics about struggle and finding fulfilment, Kazmi depicts a metaphysical journey depicting love, loss and rebirth. The film takes a surrealist turn at the end as it captures the transcendental power of love, whilst bringing home the tragedy of war. 

Watch It

Take That "These Days" (Henry Scholfield, dir.)

A tricky video boasting lots of in-camera effects that take you from a bed to outerspace and beyond... all without ever leaving the video set.

Henry Schofield, director: "we want it to feel a bit tongue in cheek, a bit unexpected"... So went the conversation at our first meeting and 10 days later I'm trying to keep a straight face as Mr. Barlow and Mr. Owen stroll onto set with ginger permed wigs, with Howard moments later looking like an uber-tanned auditionee for Towie. 

Besides their every-take-perfect professionalism and their great ideas... I gotta say, the guys are super down to earth and up for not taking it too seriously. Needless to say it was a brilliant experience working with them.

In one shot we're going from studio, to bed, to cheerleaders, to bathroom to kitchen...etc. Some furrowed brows and maybe a moment to two of "will this work" self doubt, but with a dream team of Katie Dolan as EP, Alicia Farren producing,  Mikey Hollywood on production design, Ashley Wallen killer-chroeographer and Ben Todd keeping an all seeing eye on aesthetic, we felt like an A-Team all ready to Macgyver like put it together. 

Watch It

Ella Eyre "If I Go" (Henry Scholfield, dir.)

Here's a perfect example of using in-camera tricks to create the illusion of zero gravity...

Henry Schofield, director:

"-So the ceiling is the floor? - Yes... No... First the floor is the wall then the floor will be the floor... 

The concept itself threw up a lot of technical challenges and no less in the semantics of which way is up, at what point and for whom.