Little did we know when we posted a video called "Gangnam Style" back in July. Heck, we didn't even know that Park Jae Sang went by the name PSY (and it wasn't until they said his name on the VMAs that we realized PSY was not to pronounced as an acronym). Even at that point the video had many millions of views, although merely a fraction of where it is now.
PSY "Gangnam Style" just became the most viewed video of all time on YouTube with well over 800 million views worldwide.
If you're a hip-hop and/or music video fan who's not aware of MTV Jams, you should check your local listings. The 24/7 rap video channel airs in 29 million homes now, so you likely get it. And if not, bug your cable provider. Incessantly.
The Jams brand will be expanding to all of MTV's properties on October 23, with Jams.MTV.com as the digital hub for all things hip-hop.
"Music videos are so stylistic. It’s about the beauty of the image- it’s like a commercial. Features are the opposite of that. If you do that in a feature, you’re actually downplaying what’s important- the story- and taking away from it." — Harris Savides, DP
Word is spreading that the great cinematopgrapher Harris Savides passed away yesterday...
Savides was the DP on some classic music videos, including several by frequent collaborator Mark Romanek: