Official music video for John Grant's new single 'Love is Magic': Throughout surreal snapshots of unconditional love, here’s a portrait of the kitsch and beautiful world of Heelwork to Music. Filmed on location, thanks to the glorious ladies of British Heelwork: Nicci, Sandra and Jill and their dancing dogs: Nala, Elsa, Leo, Fiz, Chelsey, Demelza and Matisse.
João Retorta, director: "There’s a quite playful and repetitive feel to the instrumental of ‘Whistle’ that I wanted to replicate with these visuals. I wanted to create a video that kept going back whilst moving forward. A playful depiction of an house party, an element that came attached to the brief, where we see our artists amidst a crowd and our camera moving in a quite mechanical manner, gradually loosening up. and aint that what house parties at all about? that same walk from the couch to the fridge, whilst the night turns into day."
Dance music possesses a guy and a girl as they orgasmically dance around North London.
Thomas Ralph, director: "The idea initially stemmed from the pattern like structure of the song and the 90’s all-night rave culture Vessels are homaging. Our mission was to merge raw, out on the town ‘run and gun’ narrative shooting with a graphic, layered, edit-structure to match with the beat."
Based on the director's comment, the thrust of this video is clearly about how Britain's austerity is crimping dreams and subduing cities, but it's also hard to avoid noticing that kids have an easy time of finding things to do that seem much more fulfilling that shopping.
Caviar London has appointed Ore Okonedo as the new Head of Music Videos. Ore will be working closely with Caviar’s long-standing Music Video Rep, Joceline Gabriel.
Ore's career in production began at Pixelloft. He then went on to Pulse, where he started producing and production managing music videos and documentaries working on projects such as Mary J Blige, Benjamin Clementine and Peace before joining Caviar in Mar 2015.
Maybe part of what makes boy bands great is that they take direction — you say dance, and they dance — but sometimes that is can also be their undoing. Such is the case in this (purposefully) disastrous video where the band dance their way out of business.
