Sam Pilling, director: " wanted the visuals to juxtapose the song so decided to set the video at night and to film it in quite a raw, off the cuff way, rather than a more obvious, smooth approach. Dornik wanted the video to be about having fun, good vibes and a sense of release so we constructed a story that had those upbeat elements but also had a slightly darker undertone too.
Maybe part of what makes boy bands great is that they take direction — you say dance, and they dance — but sometimes that is can also be their undoing. Such is the case in this (purposefully) disastrous video where the band dance their way out of business.