The Rubik's Cube might have been a fad, but damned if that wasn't a timeless, unique design. Likewise, The Daisy Age as a dominant movement was shortlived, but those early De La Soul albums still sound as good now as they did back in the day. And both "fads" deserve to be revisited, especially De La who are celebrating their 25th anniversary.
Get it?
Co-director Lenny Bass makes the connection clear below...
Lenny Bass, director: In truth the concept for this video evolved from a clever Xmas card I received from De La. The card was a triptych of all three of their faces, simple in design but completely capturing the essence of the group. Several calls later and the cube concept was born. From there I enlisted co-director Kris Mercado’s talents and together we took the concept beyond boundaries. The end result is a metaphoric representation of what De La's meant to me and many over the span of their career. Similar to the Rubiks Cube, their music has consistently captured and provoked our imaginations encouraging us to be different in the bland sea of sameness.
