Eminem Teams with Call Of Duty for New Song

Jay Z has Samsung in his pocket, but Eminem is partnering with Activision's massive video game property Call of Duty. New song "Survival" gets matched with Call Of Duty: Ghosts gameplay footage. 

Kinda serves the same purpose as a lyric video, except we can assume Em got a nice check for letting Activision do all the heavy-lifting with the visuals... and a pre-recorded tease by Eminem makes clear that there's more synergy to come.