Edward Sharpe and the Magnetic Zeros "Life is Hard" (Benjamin Kutsko, dir.)

What looks at first like a collection of vintage newsreels turns out have a Zelig suprise with singers Alex Ebert and Jade Castrinos integrated into some unlikely places...

Benjamin Kutsko, director:

"The only shooting I did was a day of green screen with Alex and Jade. We had to shoot all of the plates specific for each shot to match the lighting, so the edit had to be done before we ever shot anything. It was a much larger undertaking than I anticipated, so much time researching all of the history and finding the moments that felt right. And then there was the issue of rights and working within the budget, trying to find as much public domain as possible and saving the budget for the shots we had buy."