The third video in recent weeks from Bullion's latest signing Joao Retorta, for Virgin EMI Records 'Prose'.
Set in a small town in the UK the film follows two friends - two football lads on game day.
Joao explains that: " 'Run With Faith' is a coming of age piece about friendship and what it means to belong for different individuals in the same group of friends."
Set in a small town in the UK the film follows two friends, two football lads, on a game day. Their contrasting personalities is evident on screen: Josh, the youngest, is shy and quiet; whilst Elijah is loud and cocky. Beneath the surface though they both just want the same thing; to belong. I like the use of mixed formats for the right concept and ‘Run with Faith’ is a piece about youth and football lads so it made perfect sense to mirror it with a grittier look. Originally the football aspect was inspired by the faith that supporters have for their sport - following their teams every weekend, home and away. As I kept developing the concept, the faith element turned more towards the leads character's friendship. Sometimes younger people do things they don’t really want to do for the sake of of their mates and being part of the group. They run with faith. During editing I wanted to mirror the intensity curve of the song - events occur non-linearly and each have their climax whilst you hear the track’s energetic ending.
