@Videostatic Fall Out Boy "Hold Me Tight Or Don't" (Brendan Walter, Mel Soria, dir.) https://t.co/fFFL9AW1gt #video #musicvideo 5 hours 16 min ago
@Videostatic General Elektriks "Different Blue" (Arno Salters, dir.) https://t.co/ALdQLBoEFS #video #musicvideo 1 day 1 hour ago
@Videostatic Sleigh Bells "And Saints" (Mimi Cave, Derek Miller, dir.) https://t.co/9L5Y2rrFQH #video #musicvideo 19 hours 59 min ago
@Videostatic Remy Ma f/ Lil Kim "Wake Me Up" (Eif Rivera, dir.) https://t.co/UxVfRYAcq0 #video #musicvideo 22 hours 10 min ago
@Videostatic RT @wearepartizan: 10.4 million views within 24 hours of its launch, @MichelGondry 's 'Moz the Monster' for @johnlewisretail featured on @C6 hours 29 min ago
@Videostatic RT @5tu: It begins. Face capture from iPhone X to @sidefx Houdini: https://t.co/b6bVI4LHpT 6 hours 26 min ago

VO5 "The Disco Haiku" (Gustavo Arteaga, dir.)

"The Disco Haiku" starts with a water drop, the sound of a frog from Basho's famous haiku. Starting with the first five notes from the Bee Gees' "Too Much Heaven," the trumpet intro (performed by Steve Tyska, the band's resident physician) then turns to a seven-note phrase then back to five. Five-seven-five "musical haiku" note sequences fill the song, including the main melody and verses.

Other traditional haiku techniques such as zooming into small details are used, for example, in the line "polyester suit no tie/sweat begins to flow." With a smile, the chorus parodies disco's excessive wish to please and be remembered in a similar way that the song "Dance Originality" makes light of the ever-escalating sexualization of pop American music and dance.

The video casts a polyester-clad Barbie and Ken as the leads of this sly jam. The colors, energy and references to the magical musical mosaic of the 1970s era are spot-on. Even those that aren’t old enough to remember roller rinks will yearn for the chance to skate in that big circle. The common shapes are found in shots of circular records, a roller rink, a disco ball, and the sand of an indoor beach zen garden, all subtle and exceptionally well executed. 

Artist
Director
Label
Producer
Production Company

Recent Tweets