Cadenza "No Drama" (PussyKrew, dir.)

A glitchtastic video...

PussyKrew, directors: "Our aim was to create a piece beyond the standard performance video. We presented the artists as 3D scans and fused them with digitally created environment. The vibe of the track is intense, bit aggressive. We were trying to recreate this atmosphere as a visual experience and produce powerful imagery, where the invisible violence is transformed into personal strength.

The video may seem dark at first, but this darkness is not hopeless, it’s a state of matter where one can be reborn and reclaim their mastery. We were envisioning an aftermath of a battle, some sort of weird cathartic occurrence. We decided to put the strong female characters at the front of the piece, as we thought they would be the best at translating the energy of the song and convey the message we wanted to communicate through the video. We feel that our work reflects the nature of current times in many ways, filtering everyday experiences and global issues into painting like scenes."

Artist
Song
Director
Label
Producer
Production Company
Independent Representative
Director of Photography
Editor
Executive Producer
Commissioner
Jonathan Medina, First Assistant Camera
Hannon Harrower, Gaffer
Amy Hanlin, Hair and Make-up
Matt Jocelyn, Production Assistant
Provided by Long Clothing, Costume Designer