IN DEPTH: Alice In Chains "A Looking In View"

Stephen Schuster, director: "'A Looking In View' is an epic track that they wanted to release virally along with a music video/short film, which was perfect since the song clocks in at a bit over 7 minutes. After sitting down with the band, it became clear that the song dealt with the idea of people really struggling and dealing with intense psychological issues, finding themselves trapped within their own heads and often solely holding the key to their own freedom. That was the basic platform I stepped off from as I started to look at all the physical and mental issues that people deal with.

After all the writing and research, the video ended up being about the lives of these three individuals all locked inside rooms of their own design with a single wall separating each of them.  It was more the idea that though we are all individuals and we all deal with our own screwed-up issues and disorders, there are others around us that are also dealing with their own issues. The young male struggles with the obsessions of time, symmetry, arrangement, numbers, and the fear of causing harm to the person he loves. The female struggles with body dysmorphic disorder - the idea that she looks older or heavier than she is and the burdens that society instills within her. The older male is a religious zealot with struggles with the white washed lie of holiness and the lustful manifestations of his own sins. In the end, Jerry and William really wanted to show this as a redemptive song and how, as individuals, we can find freedom from within ourselves.

It was a great opportunity to work with Alice In Chains on their first video after their extended hiatus through Danny over at Capitol Records. It is always amazing to sit poolside with a band that have long established themselves not only as legends in the music industry, but also leaders in the shaping of music history. It was a monumental opportunity to collaborate with Alice In Chains, Velvet Hammer, and Virgin/Capitol Records."