James Barber continues his relationship with rapper Wretch 32 in directing this visually stunning video for the brand new track from his latest album. The new video for 'Blackout' is a heavily art directed piece creating a stylised, textural, mesmeric and dreamy set. James followed an almost meteorological theme, creating a sun setup (influenced by Olafur Eliasson’s weather project from the Tate Modern) as well as a colder more dramatic lightning setup and a rain setup too.
A man awakes in the desert with a noose tied around his leg... [SG]
This was a great project to get commissioned, it was the direction that I have been aiming to go down and was an enjoyable and intense seven hour shoot in the not so sunny LA. With the idea, I was excited that the band just got it and liked the simplicity.
It was the first video that I had done where the band weren't on set which was strange but was great that they were so on board with the idea and I love being involved with our amazing actors, Jack and Drew.