@Neliswa0185084 WATCH IT: Sam Smith "How Do You Sleep?" (Grant Singer, dir.) https://t.co/PFBVItyKSM via 1 day 18 hours ago

David Devlin

Lenny Kravitz "The Chamber [NSFW]" (Anthony Mandler, dir.)

Twenty-five years ago, when he himself was twenty-five (!!!!), Lenny Kravitz debuted with a plea for all of us to let love rule. Twenty-five years later, Lenny learns that love is a dangerous thing in, by far, his steamiest video ever — and that's including "Black Velveteen".

Shot by Anthony Mandler in Paris — partially in Lenny's own residence there.

Jay Z & Justin Timberlake "Holy Grail" (Anthony Mandler, dir.)

There's a last days of Xanadu vibe here, with Jay Z and Justin Timberlake all alone at the top of the world, surrounded by the baubles that come with great wealth and success — an effect that's further emphasized by the periodically slurred-down audio.

Also of note is that this is the first Facebook exclusive premiere, with the video available exclusively via Facebook and giving Jay Z and Justin Timberlake unfettered reach to their combined 42 million followers (which if you know anything about how Facebook posts are limited unless boosted, you know the value of that promo is huge).

And it could be a good case study into whether people care about where or how they watch videos, so long as all the sharing/embedding features they expect are supported.

30 Seconds To Mars "Up In The Air" (Bartholomew Cubbins, dir.)

Thirty Seconds To Mars - Up In The Air

One thing about Thirty Second To Mars and director Bartholomew Cubbins — who is to 30STMs  singer Jared Leto as Wolf Haley is to Tyler The Creator — is that they know how to go big. And "Up In The Air" is massive in every way — the intro, the interlude, the location and the collaborators, which runs the gamut of several A-list circles.