POP immediately becomes the OPP for a new generation with this proudly provocative and playful split-screen video with Belly and a cavalcade of women, including Blac Chyna.
These Fifth Harmony girls are women now. If their construction-job-themed previous video didn't prove it, this one surely does. Shot on the beaches of Malibu by the seemingly inimitable Director X.
After riffing on James Turrell in the lightbox fantasia that was "Hotline Bling," Director X sets his sights on something more Trontastic in this new one for ZAYN.
Ever get torn between two video concepts for one song? Well, if you're Rihanna and Drake you just make both videos and place them back-to-back, like it's a two-for-one special. Part 1 is directed by Director X and takes place at a sultry Jamaican hotspot called The Real Jerk (pun probably intended). Part 2 is the more revealing (pun very much intended) clip, with director Tim Erem capturing the two getting cozy under a pink light.
Production company Rabbit's new music video and digital content division Hound — headed-up by EP's Missy Galanida and Isaac Rice — has announced its launch roster of directors:
Director X gets back to doing that geometric thing — see his Sean Paul "Gimme The Light" breakthrough for a good reference — while hotline girls strut their silhouetted stuff and Drake dances like he just don't give a damn.
