Rattling Stick director Ed Morris creates a promo for XL’s new signing - Cuban French twins Ibeyi. The film plays on the theme of baptism central to the new release -‘River’ and shows the duo submerged in water and emerging to sing lines from the track.
The film is compelling and charged, with the girls holding their breath under water for up to a minute or more between verses. Wearing plain white shirts and minimal make up, the film expresses the sole intention of allowing the audience to see the girls in their pure form, their voices encapsulating the listener.
Sixteen filmmakers are in the running for the first D&AD Next Director Award, created in partnership with Youtube and supported by MOFILM.
Selected by a panel of industry leaders including Dougal Wilson, David Bruno, Ringan Ledwidge and Juliette Larthe, the following films — including a few music videos — comprise the first shortlist:
The Next Director Award is separate to the D&AD Professional Awards, and will be judged three times per year, producing three separate shortlists. The next entry period is now open, with a deadline on 15 October 15.
London: 30th January 2014. Rattling Stick director, Ed Morris, enters the world of Music Video creating and directing a compelling film for new artist We Are Shining featuring Eliza Doolittle. The track is called ‘Killing’.
This promo capitalizes on the power of viral marketing to reach an audience beyond its current fan base. It presents itself as a piece of highly share-worthy content into which the music features as an integral part of the idea.
