Kanye West

Big Sean and Kanye West collide in an onstage collaboration that seems to exist on the edge of dreams in this largely subterranean and sexy video.

Sparks fly and construction sets the stage for chaos behind Vic Mensa and Kanye West..

Sometimes people overthink what a "proper" video should be in this age. For example, if you do an award performance that absolutely nails it and perfectly captures the vibe of the song, then why can't that be the official video? Kanye West nailed it, and gets it, so his 2015 Brit Awards performance of "All Day" has been proclaimed the "first official" video for the track.

Of course, "first" is a pretty big modifier, since Kanye has already teased clips of another video in the works by 12 Years A Slave director Steve McQueen.

Another track from the Kanye and Paul McCartney collaboration drops, this time as the lead single for Rihanna's upcoming new album. Vertically constrained to just the center third of the screen, the focus of this silvery b/w clip is Rihanna's emotional performance, with Sir Paul and Yeezus in supportive mode. It's simple and effective, making clear that Rihanna can thrive with music as simple and easily stylist as a pair of blue jeans. (In fact, I wouldn't be shocked if a country cover of this becomes a hit.)

The Internet moves so fast and we all want to be FIRST so bad that sometimes we neglect to pay attention to common sense. And most of what's on the purported Yeezus: The Film poster is totally made up.

Let's take it credit by credit...

A Donda Production in association with Milk Studios...

Donda is Kanye's company for all his creative endeavors, be it tour design or album packaging. The film will certainly be a Donda production. Milk Studios has a Kanye connection, having hosted events for him, but nothing in terms of video or other film production for 'Ye... 

Written by Bret Easton Ellis

Bret Easton Ellis is indeed confirmed to be working on a Kanye project. But it is not this film. 

Casting by Alfred Sergei

There is no such person.

Production Designer Ian Edward

Unless this is leisure sector finance specialist Ian Edward moonlighting as a production designer, this is also bullshit.

Film Editor More Random Names

We are dumb.

Music Composed by Kanye West

Hey, something that's true!

Director of Photography William Wolfgang

Another made-up name. I'd say whoever made the posted has a thing for classical music (Sergei, Wolfgang)...

Executive Producer Nathan John Brown Hitchcock

This is just a word salad. I do like the John Brown reference, however. Hitchcock is too easy.

Directed by Hype Williams

This is also true.

All that said... Yeezus: The Film will likely be great, even if it's just a concert film as previously tipped. And the fact that author Bret Easton Ellis is indeed cooking something up with Kanye is also very interesting.

Busta Rhymes first got mass mainstream exposure via the A Tribe Called Quest collabo clip "Scenario," so it's fitting that this comeback video borrows that structure and Tribe's main man Q-Tip, — plus Lil Wayne and Kanye West (aka: respect) — while keeping the straight from '92 lofi vibe.