Matt Hare

Vaults "Cry No More" (Calum Macdiarmid, dir.)

Calum’s new music video is an evocative and sumptuous film for Vaults’ new release ‘Cry No More’. The song is about the resolution not to give up, for which the band wanted a video to tell a story of female empowerment.

Calum’s inspiration came from psychoanalytic dream interpretations and the ways it is used to help patients through dream therapy. The technique encourages a patient to confront and change the distressing elements of a recurring dream, gradually leading it to a better outcome and motivating positive behavioral patterns in real life.