Roc Nation

WATCH IT: Jay-Z & Kanye West "No Church in the Wild" (Romain Gavras, dir.)

Hova and Ye are undeniably part of the top 1% economically, so who better to help them renew their 99% card (especially after trashing a Maybach in their last clip) than director Romain Gavras, son of the even more rabble rousing director Costa-Gavras. The street protests have a raw immediacy, while classic statues of watchful Greek gods add a sense that this battle is eternal, even if not strictly good against evil.

WATCH IT: Willow Smith "Whip My Hair" (Ray Kay, dir.)

The whiplash headbanging clearly comes from mom/metalhead Jada Pinkett Smith, but this novelty hit song from nine year old Willow Smith will probably spark far more references to daddy Will Smith, whose music career also got started with a somewhat sorta similar video. Willow is a human spin-art machine here, whipping paint all around a sterile futuristic school to inspire some color and inspiration. --> watch "Whip My Hair"