SCRATCH, director: "We started with a woman that has just committed a terrible act, an action that might be the only sane thing she's done in decades - this is where the idea for the video originally came from. "Runaway" has a sort of upbeat feel but theres a dark edge, it seemed to fit perfectly. "Clean Cut Kid" had some very specific stuff they wanted in the video and the idea evolved into what we have here - then chuck in a boiled down half day rehearsal with actors of the calibre of Kierston Waering and Frank Doody and we we're off. I think collaboration like this forces detail into videos, and we are really proud of that. There's a ton of sub-text going on which could have been an otherwise middle of the road love story."