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Yeyo "Wake Up" (Simon Mozgovyi, dir.)

yeyo - Wake Up

Hey, wake up! We're going to surprise you.

We're a Ukrainian music band from Kiev and this is our new video - Wake Up.

The track 'Wake Up' is included in our EP 'Freedom.' There’s a connection with Tina Turner’s hit 'The Best,' as well as Tom Jones’ 'Sex Bomb,' and with a chorus from Leontovych’s 'Shchedryk' in the song 'Wake Up.'

"'Wake Up' is about how we're feeling ourselves in Ukraine between the East and the West, between the city and the rural outskirts, between modernity and the old-fashioned. Everything is mixed and complex, which is why we're singing 'simply the best' automatically, and gradually, as we're starting to notice ourselves, we're starting to sing 'Shchedryk,'" says Katerina Ofliian.

The director, Simon Mozgovyi, on the idea behind the video: "It's a mixture of anti-utopia and absurdity, of diverse cultural images, Eastern and Western ones. It's a creepy story about a heroine who's living amidst a world of concrete and carton, about her journey from this stone trap to something primal, to an open space; that's the focus of the video. I wanted to emphasize the band's energy, which soaked up the mix of Western tendencies, the Post-Soviet 1990's experience, and the Ukrainian musical experience. I enjoyed the images of a strong lone person in a city, their unconscious desire to reach the origins from where they came; these metaphors create the gist."

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