Director Chris Schoonover on Dave Monks "The Rules"
Chris Schoonover, director: “When we started working on this video, Dave and I had discussed a few different story lines, but nothing seemed quite right. Since the album shoot was 60's inspired, we decided to look at promotional music videos from that time. Most of them are b-roll, live shows and footage from recording dates slapped together. We decided to go in that direction, but with a performance cut in to hold it all together. It was important to us that Dave act like himself in this video.
