If you're gonna rap about a Spice Girl, you might as well get one (Hello, Mel B) to be in the video. But, that's the least of the surprises to recommend this dose of creativity with Aminé, a singing foot, a great use of Post-It Notes, and even a cameo by Issa Rae.
A timely reminder that "Love is love is love is love is love is love is love is love, cannot be killed or swept aside," and can be found right in front of you, wherever you are, be you John Legend and Chrissy Teigen at home with their baby, or in Iraq, Orlando, Standing Rock, or the Dominican Republic.
The first couple minutes might have you shaking your head at the routine booty, but it's all set up for the amazing journey that takes us alongside Vince Staples from a video set to an unfortunate conclusion.
Which Tyler The Creator do you want? This video offers two very stark choices: There's the provocative one who's willing to dangle from a noose and stare down an angy mob, but if that's a bit too aggro for you — did I mention he's in white face and that the mob is comprised solely of black people? — and there's the squeaky-clean Tyler who's solely about presenting soothing music in a simple setting.
The choice should be easy, even if it makes you uneasy.
So Justin’s actually working on making quality videos, right? That’s the lesson coming from this and Mr. Bieber’s recent Moonman-winning video “Where Are U Now.” Here, Brad Furman directs Bieber in a somewhat dangerous liaison with model Xenia Deli. And the result is a further step forward from his early vids. You can sense he’s maturing, which is welcome news to some of us.
While a practical who's who of music (and otherwise) celebrities — from Chris Martin to Ellen to Tori Kelly to Alanis Morissette — taking part in a daily countdown to the August 28 launch of Justin Bieber's comeback single "What Do You Mean," all reports seem to indicate the video will be just as massive and well planned.